ReFa launches 'ReFa MUSE' with MISAMO, starting a new beauty project to promote hair care and brand philosophy.
April/8/2026 11:39
The beauty brand 'ReFa' will use the three-member unit MISAMO, consisting of TWICE's Japanese members Mina, Sana, and Momo, starting from April 8, 2026, in the hair care category 'ReFa MUSE'. Additionally, they will launch a new project 'ReFa BEAUTY SHOWCASE with MISAMO', unveiling a special site and key visuals. The sophisticated presence of the three members of MISAMO and their continuous expression of new charm deeply resonate with ReFa's commitment to unique product creation and the brand's philosophy of beauty. Their attitude of valuing hair care in daily life also aligns with ReFa's values. By featuring MISAMO in the hair care category 'ReFa MUSE', ReFa aims to communicate a new worldview of beauty both domestically and internationally, further enhancing its value as a unique hair care brand. ReFa is a beauty brand that proposes new beauty habits that transcend existing frameworks, including time, place, and gender, with the mission of discovering unseen joys of beauty and expanding possibilities. This project 'ReFa BEAUTY SHOWCASE with MISAMO' will be developed as the largest beauty collection in ReFa's history, pursuing new beauty in hair care by combining ReFa's dedication to beauty with MISAMO's sophisticated presence and expressiveness. In the future, various plans such as visual content and events will be implemented to widely deliver the beauty worldview expressed by ReFa both domestically and internationally. Details will be gradually released on the special site and official SNS.
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