SEVENTEEN's new music video features a collaboration with the Smurfs, showcasing their characters and a message of unity through music.
November/26/2025 13:23
SEVENTEEN has released a video collaborating with the globally popular character, the Smurfs. The Peyo Company, which holds the rights to the Smurfs, released the music video for SEVENTEEN's 'God of Music' yesterday (25th) afternoon, featuring a new character that merges the popular Smurf characters with SEVENTEEN's individuality. Set in Budapest, Hungary, the harmony between the 'SEVENTEEN Festival' and the Smurf characters stands out, with Papa Smurf, Smurfette, and Clumsy Smurf circling around the members, enhancing the message of a world connected through music. Particularly heartwarming is the scene where the three characters perform the point dance of 'God of Music' alongside SEVENTEEN. At the end of the video, a new Smurf character themed around SEVENTEEN appears, catching the eye. They arrive in Smurf Village on a portal, reviving the fading music while continuing a joyful festival. The individuality of all 13 members, from Cherry (S.COUPS) to Dino, is reflected in their respective characters, adding to the enjoyment of watching. This music video was planned with the commonality that both the release date of 'God of Music' and the birthday of the Smurfs are on October 23, showcasing the value of coexistence for both contents. In 2026, collaboration goods between SEVENTEEN and the Smurfs will also be sold. Veronique Clifford, the representative of Peyo Company and daughter of the Smurfs' original creator Peyo, stated, 'This collaboration is centered on fun and friendship. It is also the vision of the Smurfs to convey more laughter, joy, and fusion to the world.' SEVENTEEN has recently achieved their 17th song with over 100 million streams on Spotify, reaffirming their strong global popularity. The track 'To You' from their 4th full album released in 2021 recorded a total of 100,191,233 streams as of the 25th. Additionally, the members are set to tour Japan's four major domes starting on the 27th with 'SEVENTEEN WORLD TOUR [NEW_] IN JAPAN'.
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