Korean headwear brand SROW debuts in Japan, featuring caps worn by SEVENTEEN members, available at Daimaru Umeda from August 20.

SEVENTEEN is collaborating with the Smurfs, announced by Pledis Entertainment. A special version of the music video for 'God of Music' will be released in November, coinciding with the Smurfs' birthday. The collaboration highlights themes of teamwork and joy, merging SEVENTEEN's essence with the beloved blue characters. Merchandise based on this collaboration will also be available.

Sungkwan of SEVENTEEN and his dog Puku were featured in a photoshoot for ELLE Korea's November issue, celebrating the 33rd anniversary of the magazine. The shoot highlights their close bond and the theme of living with animals. Sungkwan expressed his love for Puku in an interview, emphasizing the lessons learned from animals. SEVENTEEN is also nearing the end of their U.S. tour, with upcoming performances in Sunrise and Washington D.C.

HYBE has partnered with Los Angeles Football Club to host a K-Culture festival during the MLS playoffs, highlighting K-POP and Korean culture. The event will feature music from HYBE artists, a light show, and fusion Korean cuisine, aiming to strengthen cultural ties in LA, home to many Koreans.

The official MINITEEN merchandise, inspired by SEVENTEEN, will be available in Japan via Qoo10. This collection reflects SEVENTEEN's world and member personalities, offering fans new enjoyment and collectible value. Limited stock available, with various products like fans, badges, and more.

Mingyu of SEVENTEEN displays his sporty charm on the cover of Allure Korea's November issue. He shares insights about his album 'HYPE VIBES' and the creative process with S.COUPS. The album has achieved record sales and high rankings on Billboard. SEVENTEEN also received a presidential award for their contributions to K-POP and cultural development.

SEVENTEEN was awarded the presidential award at the 2025 Korean Popular Culture and Arts Awards, recognizing their impact on K-POP and culture. Members Jeonghan and Wonwoo accepted the award while fulfilling military duties. They expressed gratitude to fans and contributors to K-POP. The group has set numerous records and continues to enhance K-POP's global presence.

On the afternoon of the 23rd, the 2025 Korean Culture and Arts Awards ceremony was held at the National Theater of Korea in Seoul. Stars including Lee Min-ho, G-Dragon, and others walked the red carpet. Three individuals received the 'Cultural Medal,' while groups like TVXQ and SEVENTEEN were honored with presidential awards.

On the afternoon of the 23rd, the 2025 Korean Culture and Arts Awards ceremony was held at the National Theater in Seoul. Celebrities like Park Bo-young, i-dle's So-yeon, and G-DRAGON walked the red carpet. Three individuals received the 'Cultural Medal,' while TVXQ, SEVENTEEN, and Lee Min-ho were honored with presidential awards.

On the afternoon of the 23rd, the 2025 Korean Popular Culture and Arts Awards ceremony took place at the National Theater's Heorum Theater in Seoul. Stars like Lee Byung-hun and G-Dragon walked the red carpet, receiving cultural medals. Other notable winners included TVXQ, SEVENTEEN, and Lee Min-ho, who received presidential awards from the Korean government.

On the afternoon of the 23rd, the 2025 Korean Popular Culture and Arts Awards ceremony took place at the National Theater in Seoul. TVXQ and G-DRAGON made a red carpet appearance, with three individuals receiving the prestigious 'Cultural Medal.' Additionally, TVXQ, SEVENTEEN, and Lee Min-ho were honored with presidential awards, highlighting the recognition of many stars in the Korean entertainment industry.