
It was found that HYBE's Bang Si-hyuk is the person who holds the most stock assets among K-culture related stocks. On the 19th, according to the corporate analysis agency Korea CXO Research Institute, as of the 17th, there are a total of 27 individual shareholders whose stock valuation exceeds 10 billion won (about 940 million yen) in K-culture related stocks. The total stock valuation of these 27 individuals is 61.27 trillion won (about 5.753 billion yen), which is an increase of 1.276 trillion won (about 120 million yen, 2.1%) compared to early January's 59.994 trillion won (about 5.633 billion yen). The overwhelming first place is Bang Si-hyuk, whose stock valuation is reported to be 48.002 trillion won (about 4.507 billion yen). He holds 13,151,394 shares of HYBE. His stock valuation has increased by 249.8 billion won (about 23.455 million yen, 5.5%) over the last approximately 80 days. This is believed to be influenced by the rising stock prices due to expectations for the BTS concert on the 21st at Gwanghwamun in Seoul. The second richest in Korean culture and content stocks is Park Jin-young (major shareholder of JYP Entertainment), with a stock valuation of 362.7 billion won (about 38.482 billion yen). Following him is Yang Hyun-suk (major shareholder of YG Entertainment) in third place with 225 billion won (about 21.1267 million yen). The stock valuation of the seven BTS members is estimated to be around 20 billion won (about 1.8793 billion yen) as of the 17th. Since they were removed from the status of special related parties of HYBE's largest shareholder in September 2023, the disclosure obligations due to stock fluctuations have been eliminated. Assuming they continue to hold their existing stocks, the individual stock valuations are estimated to be 24.9 billion won (about 2.3802 billion yen) for V, SUGA, Jimin, and Jungkook, 22.9 billion won (about 2.1523 billion yen) for J-HOPE, 21.1 billion won (about 1.9812 billion yen) for RM, and 19.1 billion won (about 1.7934 billion yen) for Jin. Oh Il-sun, director of Korea CXO Research Institute, stated, 'With a large concert by BTS being held at Gwanghwamun on the 21st, expecting hundreds of thousands of attendees, and Director Chang Han-jun's movie surpassing 13 million viewers, interest in Korea's cultural and content fields is higher than ever.' He analyzed that 'compared to the high interest, the stock valuations of related listed companies remain at a low level overall, and a catalyst for upward movement is needed.' This survey targeted listed companies in Korea that produce or distribute culture and content such as movies, music, dramas, webtoons, and web novels, extracting individual shareholders whose stock value exceeds 10 billion won.
Ahead of BTS's comeback concert at Gwanghwamun, Jin and RM shared messages on Weverse, expressing gratitude to fans and urging safety. They highlighted the importance of following safety protocols and respecting staff instructions to ensure a successful event. The concert is set for the 21st, with significant police presence expected due to large crowds.
BTS is set to make a comeback with their new song 'SWIM,' which emphasizes perseverance in life's challenges. A teaser for the music video was released, featuring the members on a white sailboat. The album 'ARIRANG' drops on the 20th, and they will appear on 'The Tonight Show' after 4 years. A city project in Seoul is also planned.
HYBE has raised concerns over unnecessary political interpretations of the red lighting for BTS's comeback, stating it reflects the key color of their new album 'ARIRANG'. The lighting will be displayed at major Seoul landmarks, including Gwanghwamun Square, for a concert on the 21st. HYBE urges the public not to politicize this cultural event.
SUGA from BTS participated in the 'MIND' program, a music-based therapy for autistic children, co-authoring a clinical manual. His previous donation of 5 billion won led to the establishment of the Min Yoongi Treatment Center, where he will engage with children through music starting in late 2024.
BTS has unveiled a preview of their new song "SWIM" from the upcoming album "ARIRANG," set to release on the 20th. The music video teaser features a cinematic scene in a museum, highlighting the song's upbeat alternative pop vibe. The album, produced by Bang Si-hyuk, explores universal emotions and BTS's identity. They will also hold a comeback live event and a special performance in New York.
BTS is set to perform in New York on March 23, marking their first full group appearance in the U.S. in nearly 4 years. The event celebrates their 5th full album 'ARIRANG' and will include a special performance and Q&A session for 1,000 fans. They will also host a large drone show in Seoul on March 21.
President Lee Jae-myung has directed full attention to safety measures ahead of BTS's concert at Gwanghwamun, emphasizing the importance of K-culture. He urged all relevant agencies to prepare for any potential incidents, especially after a recent fire in Myeongdong. BTS will release their album on the 20th and hold a live event on the 21st, broadcasted globally on Netflix.
The documentary 'BTS: THE RETURN' showcases BTS's past, present, and future, including their struggles and songwriting sessions. It highlights their identity and emotions, set to the traditional Korean song 'Arirang.' The film premieres on Netflix on March 27, 2026, alongside their new album 'ARIRANG.'
In response to a recent fire at a capsule hotel in Seoul, the South Korean government is conducting emergency fire safety inspections on 7,338 accommodations. This initiative aims to enhance safety for the expected influx of tourists during the upcoming BTS concert. Special inspections will focus on high-density areas and capsule hotels to ensure compliance with fire safety regulations.
BTS launches 'THE CITY ARIRANG SEOUL', a city-wide celebration from March 20 to April 19, featuring events like drone shows, music lounges, and interactive experiences across Seoul. The program coincides with the release of their new album 'ARIRANG' and includes various activities for fans.
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