Jungwon of ENHYPEN is appointed ambassador for the 2026 Seoul International Garden Expo, promoting garden culture and tourism.
April/17/2026 11:16
ENHYPEN's Jungwon has been appointed as the public relations ambassador for the '2026 Seoul International Garden Expo.' The 'Seoul International Garden Expo' is an event that the city of Seoul has been holding since 2015, aimed at spreading garden culture and revitalizing the garden industry. Last year, the total number of visitors exceeded 10 million, establishing its status as a representative outdoor festival of Seoul. This year, it will be held on a larger scale than ever before in the area of Seoul Forest in Songdong District from May 1 to October 27. As the public relations ambassador, Jungwon will lead the promotion of the expo with a friendly yet trendy atmosphere. Various collaborations are planned, including promotional videos, local guidance broadcasts, and social media participation events. Today (17th), the city of Seoul released a teaser video for global promotion through the 'Seoul International Garden Expo' YouTube channel, which expresses the charm of Seoul where nature and gardens harmonize under the concept of 'Jungwon standing in the garden, Seoul Forest.' Jungwon walked around the green Seoul Forest, gazing affectionately at tulips he encountered by chance, showcasing impressive visuals. Kim Yong-hwan, Director of the Seoul Garden City Bureau, expressed expectations that through Jungwon, a member of ENHYPEN who leads global trends, the sensory appeal of the 'Seoul International Garden Expo' and the value of Seoul's garden culture can be effectively conveyed. He added that they want to spread the image of Seoul as a garden city that citizens and people around the world can enjoy together through various content. ENHYPEN will also embark on their fourth world tour 'ENHYPEN WORLD TOUR 'BLOOD SAGA'' starting in May, with performances in a total of 21 cities across 30 shows, beginning with a concert at the Seoul Olympic Park KSPO DOME from June 1 to 3. The Seoul concert sold out quickly during the pre-sale for fan club members held on the 7th and 8th of last month, proving their strong ticket power.
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