RIM begins its second MISAMO promotion, unveiling a new concept film, campaign gifts, and customizable eyewear charms.
September/2/2026 17:25
RIM, JINS’s sister brand, will start the second promotion featuring MISAMO (the unit made up of TWICE’s Mina, Sana, and Momo), who serve as brand ambassadors, from Wednesday, September 2, 2026. On the same day, the second concept film, "RIM loves MISAMO: Meeting, Changing, Fashion Eyewear," was released on RIM’s official YouTube channel. Deployment at RIM stores nationwide, some JINS stores, and the JINS online shop will begin from Thursday, September 3. Furthermore, as a first-come, first-served purchase bonus, the "RIM loves MISAMO MUST BUY CAMPAIGN," in which MISAMO special stickers and other items can be received, will begin sequentially from Monday, September 7 at the JINS online shop, and from Friday, September 11 at all RIM stores and some JINS stores. The concept of the second promotion is "Fashion eyewear that updates your style." The setting of this concept film is, in contrast to the colorful world of the previous one, a modern atelier based on white, black, and silver. The video, centered on the two elements of "craft" and "check," depicts in a sophisticated story like an art film the process of encountering eyewear that suits oneself. The three members of MISAMO each wear with individuality two patterns of styling that change according to the eyewear. The eyewear focused on this time is "RIMLESS," which is rimless and brings out the charm of the bare face, and thick-rimmed "TODAY BOLD," which creates eyes with a strong will. It stylishly delivers the appearance of finding favorite eyewear that matches one’s current mood and enjoying a new style. In addition, the new product "RIM EYEWEAR CHARM (8 types, 8 kinds)," which allows you to customize eyewear to your liking and enjoy it, has also newly joined the lineup. By attaching it to the frame like an accessory, you can create "your own styling" according to the mood of the day and your coordination. ◆ MISAMO Interview — It was a shoot with a chic, monotone world view that was different from the previous one; looking back, how was it? Also, please tell us your favorite points about the eyewear you wore this time. Sana: Unlike the colorful atmosphere of the previous one, this time it turned out to be a finish that lets you see a chic, mature MISAMO. Because the costumes are simple, RIM’s design stands out, and I like that it can be arranged with EYEWEAR CHARM according to my mood. — RIMLESS, the promotional product, is simple eyewear without rims. In your private life or work, do you ever consciously think about such "simplicity" or the aesthetics of subtraction? Mina: Recently, when I took the opportunity to organize the things around me, I began to judge more carefully when buying things. From among the things I want, I consciously keep subtracting further and choose only what I truly need. — The thick frame of "TODAY BOLD" gives the feeling of strength, as if it has a firm backbone. Please tell us about the strong personal preference that you have decided will not waver in your private life or work. Momo: In both work and private life, no matter what I do, I have decided to "definitely eat delicious food" (laughs). If I do not eat, my mood drops, so I make it my top priority to eat no matter what happens. ■ Related link Special website
Related Articles
On the morning of the 21st, TWICE's Mina departed through Incheon International Airport for an overseas schedule. Related articles note that she left for Japan for her schedule and mention her appearance in Osaka wearing a navy dress and tiara, along with stories about her affection for fans and a family trip.
On the morning of the 21st, TWICE’s Momo departed through Incheon International Airport for an overseas schedule. The text also mentions related topics about TWICE’s Nayeon and Momo enjoying draft beer and meeting Akiyama Yoshihiro in Japan, as well as renewed attention on Momo’s sexy charm from a finale performance.
On the morning of the 21st, TWICE’s Sana departed through Incheon International Airport for an overseas schedule. The text also mentions past interviews in which she revealed deciding to quit as a trainee and return to Japan, surprising fans by saying she appeared on an audition program after gaining 7 kg, and discussing what helps her keep going despite her busy schedule, including an impressive challenge.
TWICE’s Nayeon, actor Ko Soo, and rapper GRAY attended the event celebrating the opening of ROCCA’s first flagship store in Korea, held in Apgujeong, Gangnam District, Seoul, on the afternoon of the 18th.
Korean cosmetics brand milktouch, fronted by TWICE’s Jihyo, will launch the new Dewy Fit Glow Serum Cheek on October 11, 2026, with early sales starting September 15. The blush forms a thin moisture film for a fresh, translucent glow, blends easily, and builds vivid color without dullness.
TWICE’s Momo is gaining attention in her 12th year since debut for showing a new side of her charm. At the group’s world tour finale in July, she appeared in a black bustier and shorts, highlighting her figure and creating a sensual mood with bleached medium hair and bold makeup. Fans praised her style and proportions. TWICE’s world tour drew huge crowds, and a Seoul finale live release is set for October 16.
TWICE will release a live special LP on October 16 at 1 p.m., featuring moments from its 'THIS IS FOR' world tour. The group completed an 81-show tour across 44 regions in Asia, Oceania, North America, and Europe, including record-setting performances in Tokyo and Hong Kong. The LP includes live recordings from the July concert at Seoul's KSPO DOME.
The Asia Artist Awards 2026, to be held in Kaohsiung, Taiwan on December 5-6, has revealed its full two-day artist lineup. Day 1 MCs are TWICE’s Tzuyu and ZEROBASEONE’s Sung Han-bin, while Day 2 MCs are IVE’s Wonyoung and actor Ji Chang-wook. The event features a wide range of actors and singers from Korea and abroad.
Lee Seo-jin, Han Ji-min, Kim Yong-gun, Park Joong-soon, MONSTA X’s Joohoney, and TWICE’s Jeongyeon gather for a special friendship trip on tvN’s new variety show, celebrating 85 years of friendship in total. The show, produced by Na Young-seok, will air in the fourth quarter.
TWICE’s Jeongyeon showed off a more polished visual in newly released profile photos. VARO Entertainment shared several images through its official social media on the 14th. With deep eyes, long hair, and natural makeup, she gave off a mature, actress-like atmosphere that impressed fans. She recently left JYP Entertainment after about 11 years and signed an exclusive contract with VARO, where her older sister, actress Gong Seung-yeon, is also signed.
