RIM begins its second MISAMO promotion, unveiling a new concept film, campaign gifts, and customizable eyewear charms.

RIM, JINS’s sister brand, will start the second promotion featuring MISAMO (the unit made up of TWICE’s Mina, Sana, and Momo), who serve as brand ambassadors, from Wednesday, September 2, 2026. On the same day, the second concept film, "RIM loves MISAMO: Meeting, Changing, Fashion Eyewear," was released on RIM’s official YouTube channel. Deployment at RIM stores nationwide, some JINS stores, and the JINS online shop will begin from Thursday, September 3. Furthermore, as a first-come, first-served purchase bonus, the "RIM loves MISAMO MUST BUY CAMPAIGN," in which MISAMO special stickers and other items can be received, will begin sequentially from Monday, September 7 at the JINS online shop, and from Friday, September 11 at all RIM stores and some JINS stores. The concept of the second promotion is "Fashion eyewear that updates your style." The setting of this concept film is, in contrast to the colorful world of the previous one, a modern atelier based on white, black, and silver. The video, centered on the two elements of "craft" and "check," depicts in a sophisticated story like an art film the process of encountering eyewear that suits oneself. The three members of MISAMO each wear with individuality two patterns of styling that change according to the eyewear. The eyewear focused on this time is "RIMLESS," which is rimless and brings out the charm of the bare face, and thick-rimmed "TODAY BOLD," which creates eyes with a strong will. It stylishly delivers the appearance of finding favorite eyewear that matches one’s current mood and enjoying a new style. In addition, the new product "RIM EYEWEAR CHARM (8 types, 8 kinds)," which allows you to customize eyewear to your liking and enjoy it, has also newly joined the lineup. By attaching it to the frame like an accessory, you can create "your own styling" according to the mood of the day and your coordination. ◆ MISAMO Interview — It was a shoot with a chic, monotone world view that was different from the previous one; looking back, how was it? Also, please tell us your favorite points about the eyewear you wore this time. Sana: Unlike the colorful atmosphere of the previous one, this time it turned out to be a finish that lets you see a chic, mature MISAMO. Because the costumes are simple, RIM’s design stands out, and I like that it can be arranged with EYEWEAR CHARM according to my mood. — RIMLESS, the promotional product, is simple eyewear without rims. In your private life or work, do you ever consciously think about such "simplicity" or the aesthetics of subtraction? Mina: Recently, when I took the opportunity to organize the things around me, I began to judge more carefully when buying things. From among the things I want, I consciously keep subtracting further and choose only what I truly need. — The thick frame of "TODAY BOLD" gives the feeling of strength, as if it has a firm backbone. Please tell us about the strong personal preference that you have decided will not waver in your private life or work. Momo: In both work and private life, no matter what I do, I have decided to "definitely eat delicious food" (laughs). If I do not eat, my mood drops, so I make it my top priority to eat no matter what happens. ■ Related link Special website