H&M launches "rokh H&M" collection in Seoul with global event featuring Asian celebrities and unique exhibits.
April/15/2024 16:27
"H&M" held a global event in Seoul, South Korea to commemorate the launch of the latest designer collaboration collection "rokh H&M" in 2024. The event featured TWICE's Mina & Chaeyoung, EXO's Xiumin, actors Yoo Teo, Lee Suhyuk, Sol Ina, Weki Meki's Kim Doyeon, model Shin Hyunji, as well as celebrities representing Asia such as Ayaka Miyoshi and Masaki Kasumatsu from Japan, all appearing in this collection. The event took place at Dongdaemun Design Plaza, a neo-futuristic complex cultural facility in Seoul designed by Zaha Hadid and Samoo. In an artistic space, immersive digital installations like a gallery, early shopping for the "rokh H&M" collection, and unique exhibits inspired by the campaign visuals welcomed visitors. Former 2NE1 leader and global rapper/singer CL performed exclusively at the venue, along with DJ performances by model Ana Kim and artist MY Q. Rokh Fan, the creative director of "rokh," expressed, "Seoul has always been an inspiring place for me as a designer from Korea." Ann-Sofie Johansson, head of H&M's women's wear department and creative advisor, shared, "Rokh Fan has a very international perspective, and his work holds significant meaning in Korean tradition. I am delighted to announce the collaboration between 'rokh' and 'H&M' in Seoul, and it is wonderful to see fans of the brand uniquely styling his designs."
Related Articles
EXO's Suho and Kai opened up about their challenges while preparing for their 8th album. They discussed their emotional return to the stage at the MMA 2025 and their love for fans, emphasizing the importance of unity. They also shared humorous anecdotes from their time together, highlighting their strong bond as a group.
Kstyle and IDOLCHAMP launch the 'Strongest Visual Ranking' with voting starting Jan 26. Fans can vote for K-POP idols in TEENS, 20s, and 30s+ categories. The winner will be announced around Feb 10. Voting requires 'Ruby CHAMSIM' from the IDOLCHAMP app, which can be earned or purchased.
In the finale of 'Love Me', characters learn that love can fill loneliness. So Jun-kyung faces her past, while others confront their emotions and relationships. The story concludes with reflections on love, loneliness, and the importance of family, as they celebrate together despite challenges.
The NE:AR popup store will be held from January 21 to February 1, 2026, at Shibuya Modi. It features a photo booth with a life-size panel of TWICE's Sana and offers exclusive products at special prices, including limited edition novelty gifts based on purchase amounts.
EXO celebrated the release of their 8th full album 'REVERXE' at a showcase in Seoul, performing the title track 'Crown' and the winter song 'I'm Home'. They shared their excitement with fans, discussing the album's significance and their pride in being EXO. The album topped various charts globally and they will perform on multiple music shows this week.
EXO is set to make a grand return in 2026 with their 8th full album "REVERXE," featuring the title track "Crown." The album blends various genres and includes 9 tracks. A showcase will be held in Seoul, live-streamed on YouTube and TikTok, highlighting their new music and performances.
EXO has released a teaser for their new song 'Crown' ahead of their comeback, highlighting the song's grandeur and tension. Known as a dedication to someone special, 'Crown' features lyrics inspired by a crown and includes a performance in their unique 'SMP style.' The 8th album 'REVERXE' includes nine tracks and will be available on various music platforms and as a CD on the 19th.
MISAMO, the TWICE subunit consisting of Mina, Sana, and Momo, will perform at Universal Studios Japan on February 6, 2026. The event, part of the 'Uni Spring' campaign, includes a talk show and mini live featuring their new song 'Confetti.' Tickets are required for entry, and the event is free to watch.
Jihyo from TWICE participated in the 83rd Golden Globe Awards in Los Angeles, invited by Moët & Chandon. She captivated attendees with her elegant dress and confident demeanor. The event celebrated the success of the Netflix anime 'KPOP Girls! Demon Hunters,' which won two awards. TWICE is currently on their expansive world tour 'THIS IS FOR' Part 2, thrilling fans in Vancouver and beyond.
EXO is hosting a pop-up store, 'REVERXE THE WORLD', from January 20-27 in Seoul, featuring immersive experiences based on their 8th album. Fans can explore a maze, view album props, and create custom photo cards. Entry is via online or on-site reservations, with special sessions for EXO-Ls. The album 'REVERXE' releases on January 19, including the title track 'Crown'.
