H&M launches "rokh H&M" collection in Seoul with global event featuring Asian celebrities and unique exhibits.
April/15/2024 16:27
"H&M" held a global event in Seoul, South Korea to commemorate the launch of the latest designer collaboration collection "rokh H&M" in 2024. The event featured TWICE's Mina & Chaeyoung, EXO's Xiumin, actors Yoo Teo, Lee Suhyuk, Sol Ina, Weki Meki's Kim Doyeon, model Shin Hyunji, as well as celebrities representing Asia such as Ayaka Miyoshi and Masaki Kasumatsu from Japan, all appearing in this collection. The event took place at Dongdaemun Design Plaza, a neo-futuristic complex cultural facility in Seoul designed by Zaha Hadid and Samoo. In an artistic space, immersive digital installations like a gallery, early shopping for the "rokh H&M" collection, and unique exhibits inspired by the campaign visuals welcomed visitors. Former 2NE1 leader and global rapper/singer CL performed exclusively at the venue, along with DJ performances by model Ana Kim and artist MY Q. Rokh Fan, the creative director of "rokh," expressed, "Seoul has always been an inspiring place for me as a designer from Korea." Ann-Sofie Johansson, head of H&M's women's wear department and creative advisor, shared, "Rokh Fan has a very international perspective, and his work holds significant meaning in Korean tradition. I am delighted to announce the collaboration between 'rokh' and 'H&M' in Seoul, and it is wonderful to see fans of the brand uniquely styling his designs."
Related Articles
Nayeon, Momo, and Tzuyu of TWICE participated in JYP's ESG initiative, creating children's books that promote diversity and support children with disabilities. They engaged in discussions about the emotional role of books and the importance of understanding different disabilities. The project aims to foster a more inclusive world.
In a recent interview, TWICE's Sana reflected on her time with G-DRAGON, mentioning the memorable day they filmed together. She addressed dating rumors that arose after G-DRAGON tagged her in an Instagram post following a concert, but his agency denied any romantic involvement, clarifying the context of the post.
On the afternoon of the 10th, TWICE members Mina, Jeongyeon, Jihyo, Nayeon, Tzuyu, Chaeyoung, and Dahyun returned to Korea via Gimpo International Airport after their release event for the 5th best album '#TWICE5'. They also recently performed at the Kyocera Dome in Osaka and debuted a new song produced by ONE OK ROCK.
The SMTOWN LIVE 2025 in Tokyo, held on August 9-10, attracted 95,000 fans with performances from 16 artists, celebrating SM Entertainment's 30th anniversary. The event featured rare collaborations and covers, showcasing K-POP's history and the evolution of its artists, including a surprise announcement for a future concert in Fukuoka.
On the afternoon of the 8th, TWICE's Tzuyu and Jeongyeon passed through Gimpo International Airport heading to Japan for their schedule. The group is set to perform at Kyocera Dome Osaka, where they will also debut a new song produced by ONE OK ROCK.
On the afternoon of the 8th, EXO's D.O. departed from Incheon International Airport to Jakarta, Indonesia for an Asia tour. The Seoul concert concluded successfully with guest appearances by Block B's Zico. Additionally, Kim Woo-bin, EXO's D.O., and Lee Kwang-soo are set to appear in a spin-off of a popular variety show in Mexico.
On the morning of the 8th, TWICE departed for Japan through Gimpo International Airport due to their schedule. This article is based on local media coverage. Please note that there may be variations in the photos. TWICE recently completed their first performance at Lollapalooza Chicago, where they showcased a medley of hit songs, thrilling fans of a popular Netflix anime.
Chanyeol from EXO is celebrating his solo comeback with a special offline event called 'CHANYEOL [Upside Down] THE STAGE' on the 27th and 28th in Seoul. This event, planned by Chanyeol himself, will allow fans who pre-order his album to attend for free, where he will perform and interact closely with them. His 2nd mini-album 'Upside Down' releases on the 25th.
Chaeyoung from TWICE is set to debut as a solo artist on September 12. JYP Entertainment announced her debut with a video showing her recording and collaborating with the band Gliiico. Fans are excited to see her unique musical style and creativity, especially after her recent work on the OST for 'KPOP Girls! Demon Hunters'. More details about her solo album will be shared on TWICE's official SNS.
Chanyeol from EXO is set to celebrate the first anniversary of his solo debut with a special performance titled 'CHANYEOL [Upside Down: Sound Stage]' on the 31st at YES24 Live Hall in Seoul. The event will feature his past solo songs and follows the release of his 2nd mini-album 'Upside Down' on the 25th. Ticket reservations start on August 13 for EXO-L members and on the 14th for the general public.
