MONSTA X's I.M releases chic 3rd mini album "Off The Beat" with title track "LURE," showcasing his expanded musicality and unique style.
April/3/2024 19:50
MONSTA X's I.M appeals with a chic charm. MONSTA X's I.M released the 3rd mini album "Off The Beat" today (3rd) and also unveiled the music video for the title track "LURE." This album, which includes 6 songs including the title track, he participated in writing, composing, and producing all songs, expressing his personality in various styles. Like the album title meaning "irregular" and "uneven," the entire album is composed freely without being bound by anything. The title track "LURE" is a song that fuses bossa nova and Latin sounds. In the music video, he enhances the immersive feeling by wearing chic black outfits and casual fashion in white tones, acting naturally spending time with a lover. Among the 6 songs included in "Off The Beat," "LURE," the most unique musical challenge, clearly demonstrates his expanded musicality. His sexy voice exudes a captivating mood with a strong beat. The title track, which contains the emotions of "temptation" to attract something and "bait" to stimulate someone's curiosity, approaches our own ambivalent emotions. From the title track "LURE" to the included songs "Bust it," "X0," "Skyline," "MMI," and "nbdy," a total of 6 songs are packed with his personality through unique rap and delicate vocals. I.M's 3rd mini album released as a smart album is housed in a miniature record-shaped tag record with an NFC chip with a diameter of 4.5cm. His album, consisting of tag records, 7 photo cards, and 2 stickers, is much smaller than the palm of your hand. After installing the NEMOZ app and logging in, you can enjoy various contents such as songs, videos, images, and album information in 13 languages by holding the tag record to your smartphone. I.M, who is attracting attention not only in Korea but also overseas, has provided the same album in 13 languages for global fans. He plans to upload additional content in the future and meet fans who have registered the album.
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