BTS's Jungkook captivates fans with his ELLE KOREA shoot, showcasing his collaboration with Chanel Beauty in Paris.
January/2/2026 17:52
BTS (Bangtan Sonyeondan) Jungkook's gravure & video made fans around the world enthusiastic. Fashion magazine 'ELLE KOREA' today (2nd) through its official Instagram, published a sentence saying, 'The city of Paris captured in Jungkook's gaze, and all about 'Chanel' perfume. We captured the meeting of two icons, Jungkook and 'Chanel', resonating between the present and the past in beautiful images.' Jungkook, who is the global ambassador for 'Chanel Beauty', appeared in the gravure & video. In the video, Jungkook's refined appearance is captured along with the exotic and classic atmosphere of Paris, corresponding to nine versions of 'ELLE KOREA' magazine covers. He commented on the collaboration with 'Chanel Beauty', saying, 'I like 'Bleu de Chanel'. It expresses a natural self rather than forced masculinity. It’s a scent that enhances presence naturally without trying too hard, so I love using it.' Subsequently, the perfume Jungkook mentioned sold out on Chanel's official website, and the magazine he graced the cover of recorded sold-out status at major online bookstores after pre-orders began in South Korea, proving his influence.
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