Kenvue launches a new Listerine campaign with ENHYPEN as ambassadors, promoting oral care through a new TV commercial starting March 2026.
February/27/2026 10:59Related Groups & Members
As a pioneer of mouthwash leading the market, Kenvue, which develops Japan's No. 1 medicated mouthwash 'Listerine (R)', has appointed the global group 'ENHYPEN' as the new ambassadors for 'Listerine (R)'. Starting from March 2, 2026 (Monday), a new TV commercial featuring ENHYPEN titled 'TO DO LIST LISTERINE (R)' will begin airing. From March 4 (Wednesday), it will also be broadcast on a large screen at Shibuya Hachiko Scramble Crossing. In conjunction with the new commercial, there will be in-store campaigns and sales of 'Listerine (R)' products with original goods, proposing the importance of oral care and new habits alongside ENHYPEN, naturally fitting into daily routines. ENHYPEN was formed through the large-scale project 'I-LAND' and made a spectacular debut in 2020. They have garnered great popularity, winning the MAMA Awards 'Fans' Choice of the Year' in 2025, excelling in performance, visuals, and expressiveness. Their unique charm and positive, natural lifestyle resonate with the world view of 'Listerine (R)'. While awareness of self-care is high among the younger generation in Japan, the habit of using mouthwash has not sufficiently spread in oral care. However, to protect oral health, care with mouthwash is essential in addition to brushing teeth. Through the appointment of ENHYPEN, we aim to communicate the importance of oral care using mouthwash and promote new habits for further brand growth. The new commercial 'TO DO LIST LISTERINE (R)' depicts ENHYPEN members practicing their daily routines while using 'Listerine (R)'. By conveying that brushing alone is not enough and proposing a daily mouthwash habit, we aim to communicate the importance of oral care to a wide range of generations, especially the younger ones. ◆ New CM Story ENHYPEN members appear checking their daily 'TO DO LIST'. They complete essential routines such as exercise, fashion coordination, and meal management one after another with 'Done!'. However, they suddenly realize 'What about oral care?' and hurriedly begin to act. At that moment, 'Listerine (R)', which can care for hard-to-reach areas of the mouth, makes its appearance. By using 'Listerine (R)', ENHYPEN perfects their daily routines. Finally, they convey the message 'TO DO LIST LISTERINE (R), oral health care, done!' emphasizing the importance of adding 'Listerine (R)' to daily routines. ◆ Filming Episode The CM was filmed at a certain studio in Korea, where the members approached the shoot in a relaxed manner. Supported by their service-oriented spirit, the filming progressed smoothly in a friendly atmosphere. The members' close interactions, refreshing smiles, and high acting skills were very impressive. ■ CM Overview Title: 'TO DO LIST LISTERINE (R)' Cast: ENHYPEN Airing Start Date: From March 2, 2026 Airing Area: Nationwide, large screen at Shibuya Hachiko Scramble Crossing from March 4, 2026. ■ Related Links ENHYPEN Japan Official Site.
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