SM artists thriving under new multi-production system, with shortened comeback cycles and increased fan support.
June/24/2024 08:00Related Groups & Members
Under SM Entertainment's multi-production system, affiliated artists are actively engaging in activities. SM has implemented SM 3.0 since last year, transitioning from a single system to a multi-production system after former general producer Lee Soo-man left. Currently, five production centers including ONE (BoA, Girls' Generation, aespa), PRISM (SHINee, WayV, former NCT member Lucas), RED (TVXQ, Red Velvet), NEO (NCT), and WIZARD (Kangta, SUPER JUNIOR, EXO, RIIZE) are in operation. After implementing this system, the comeback cycle has been shortened, actively supporting artists' activities to enhance fan satisfaction. Recently, teasers for comebacks of aespa, Red Velvet, RIIZE, NCT WISH, and SUPER JUNIOR were simultaneously released, attracting attention. aespa, ahead of their Japanese debut on the 3rd of next month, released group and individual teaser images for their Japanese debut single "Hot Mess," showcasing their cute charm. Red Velvet unveiled the logo for their new album "Cosmic" and will be making a comeback tomorrow. RIIZE released their 1st mini album "RIIZING" on the 17th of this month, teasing a video for "Find That Bass" where members search for a legendary bass guitar, garnering interest from fans worldwide. NCT WISH announced the release of their new single "Songbird" in Korean on July 1st and in Japanese on June 26th, along with a concept photo with a refreshing atmosphere. SUPER JUNIOR released "Show Time" in celebration of their 19th debut anniversary on the 11th, attracting attention by releasing a teaser video for the music video through the official SMTOWN YouTube channel the day before the release.
Related Articles
On the afternoon of the 13th, ZEROBASEONE departed for Singapore via Incheon International Airport for their '2025 ZEROBASEONE WORLD TOUR [HERE & NOW] IN SINGAPORE'. Their Japan concerts were a massive success, with 54,000 fans enjoying performances of their debut song and new tracks.
On January 13, 2026, stars born in 2007, including idols like Yu Sarang and Kyungmin, participated in South Korea's university entrance exams. Despite their busy schedules with music activities and tours, they expressed their commitment to education and offered support to fellow test-takers. Other idols like Won Jimin and Lee Jaeyoung also joined the exams, showcasing their dedication to both their careers and academics.
The 2025 MAMA AWARDS will take place in Hong Kong with an impressive lineup and hosts Park Bo-gum and Kim Hyesoo. The event, themed 'UH-HEUNG', aims to celebrate K-POP's global influence with special performances and presenters from various fields, including Michelle Yeoh.
Joy from Red Velvet, Yerin from former GFRIEND, and Hayoung from Apink recently shared nostalgic photos from their school days, highlighting their enduring friendship. They posted pictures in their high school uniforms, reminiscing about their time together. Fans commented on their youthful looks and the lasting bond they share, celebrating over a decade of friendship since their debut.
On the morning of the 11th, a photo wall event was held to celebrate the opening of LONGCHAMP's pop-up store at Lotte Department Store in Seoul. Celebrities including SHINee's Key, Kim Se-jeong, Red Velvet's Irene, and others attended. Key also had an emotional moment during a concert, while Kim Se-jeong expressed excitement for her new drama with Kang Tae-oh.
The second lineup for the 2025 SBS Song Festival has been revealed, featuring 12 K-POP groups including NCT DREAM and ITZY. Scheduled for December 25 at Incheon’s Inspire Arena, the festival promises a dazzling Christmas celebration with performances from top global artists. The event will be streamed exclusively on Lemino in Japan.
As the 2026 university entrance exams approach, many K-pop idols born in 2007, including members of tripleS and IVE, have opted out to focus on their careers. Notably, ZEROBASEONE's Han Yujin will take the exam while balancing studies and entertainment. The exams are scheduled for November 13, 2026.
On the afternoon of the 6th, ZEROBASEONE departed from Incheon International Airport to Kuala Lumpur for their '2025 ZEROBASEONE WORLD TOUR [HERE＆NOW]'. Additionally, they recently returned from Japan, where member Park Gonu covered Vaundy's song 'Kaiju no Hanabira', with a video capturing the moment.
SM Entertainment announced impressive Q3 2025 results, with sales reaching 321.6 billion won (up 32.8%) and operating profit at 48.2 billion won (up 261.6%). Major artists like NCT DREAM and aespa contributed to this growth, alongside new IP developments and a focus on global expansion through the SM 3.0 strategy.
Despite ongoing breakup rumors, CRUSH and Joy showcased their love when CRUSH sang at Joy's sister's wedding. Attending the ceremony, he performed his hit song 'Beautiful,' which gained attention online. Joy had previously been invited to sing but expressed nervousness about the request. Their relationship began in 2020 after collaborating on a music video and has been public since August 2021.
