SM artists thriving under new multi-production system, with shortened comeback cycles and increased fan support.
June/24/2024 08:00Related Groups & Members
Under SM Entertainment's multi-production system, affiliated artists are actively engaging in activities. SM has implemented SM 3.0 since last year, transitioning from a single system to a multi-production system after former general producer Lee Soo-man left. Currently, five production centers including ONE (BoA, Girls' Generation, aespa), PRISM (SHINee, WayV, former NCT member Lucas), RED (TVXQ, Red Velvet), NEO (NCT), and WIZARD (Kangta, SUPER JUNIOR, EXO, RIIZE) are in operation. After implementing this system, the comeback cycle has been shortened, actively supporting artists' activities to enhance fan satisfaction. Recently, teasers for comebacks of aespa, Red Velvet, RIIZE, NCT WISH, and SUPER JUNIOR were simultaneously released, attracting attention. aespa, ahead of their Japanese debut on the 3rd of next month, released group and individual teaser images for their Japanese debut single "Hot Mess," showcasing their cute charm. Red Velvet unveiled the logo for their new album "Cosmic" and will be making a comeback tomorrow. RIIZE released their 1st mini album "RIIZING" on the 17th of this month, teasing a video for "Find That Bass" where members search for a legendary bass guitar, garnering interest from fans worldwide. NCT WISH announced the release of their new single "Songbird" in Korean on July 1st and in Japanese on June 26th, along with a concept photo with a refreshing atmosphere. SUPER JUNIOR released "Show Time" in celebration of their 19th debut anniversary on the 11th, attracting attention by releasing a teaser video for the music video through the official SMTOWN YouTube channel the day before the release.
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