SM artists thriving under new multi-production system, with shortened comeback cycles and increased fan support.
June/24/2024 08:00Related Groups & Members
Under SM Entertainment's multi-production system, affiliated artists are actively engaging in activities. SM has implemented SM 3.0 since last year, transitioning from a single system to a multi-production system after former general producer Lee Soo-man left. Currently, five production centers including ONE (BoA, Girls' Generation, aespa), PRISM (SHINee, WayV, former NCT member Lucas), RED (TVXQ, Red Velvet), NEO (NCT), and WIZARD (Kangta, SUPER JUNIOR, EXO, RIIZE) are in operation. After implementing this system, the comeback cycle has been shortened, actively supporting artists' activities to enhance fan satisfaction. Recently, teasers for comebacks of aespa, Red Velvet, RIIZE, NCT WISH, and SUPER JUNIOR were simultaneously released, attracting attention. aespa, ahead of their Japanese debut on the 3rd of next month, released group and individual teaser images for their Japanese debut single "Hot Mess," showcasing their cute charm. Red Velvet unveiled the logo for their new album "Cosmic" and will be making a comeback tomorrow. RIIZE released their 1st mini album "RIIZING" on the 17th of this month, teasing a video for "Find That Bass" where members search for a legendary bass guitar, garnering interest from fans worldwide. NCT WISH announced the release of their new single "Songbird" in Korean on July 1st and in Japanese on June 26th, along with a concept photo with a refreshing atmosphere. SUPER JUNIOR released "Show Time" in celebration of their 19th debut anniversary on the 11th, attracting attention by releasing a teaser video for the music video through the official SMTOWN YouTube channel the day before the release.
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On the afternoon of the 28th, Red Velvet’s Irene and Seulgi returned to Korea through Incheon International Airport after completing their schedules in Japan. The text also notes that their Japan tour opened in Fukuoka, where they first performed all songs from their Japanese debut album, and that their first Japan mini-album, "Cheetah," will be released on November 4, along with special events and meet-and-greets at tour venues.
Kstyle and IDOLCHAMP have launched the October vote for Kstyle POWER PUSH. Fans can choose the monthly power-push artist and support their comeback from September 29 to October 8, 2026. Artists include NCT WISH, JO1, YESUNG, and many others. Voting requires Ruby CHAMSIM.
Red Velvet’s Yeri shared behind-the-scenes details of the 2016 taxi accident with Seulgi. She said the crash was far more serious than the “minor injury” reports, leaving her hospitalized, with blood from her mouth, eye damage, lingering floaters, and a long recovery.
ZEROBASEONE will appear on two Japanese variety shows: TV Tokyo's "Ano-chan's Den Den Denpa♪" on September 29 and TBS's "Yoru no Brunch" on September 30. They will talk Pokémon with ano on one show, and three members will enjoy trending gourmet food on the other. Their second Japanese EP, "Kika LOVE," was released on August 19 and debuted at No. 1 on Oricon's weekly album chart. A surprise free live in Shinjuku drew about 4,000 fans.
ZEROBASEONE’s Seok Matthew and Park Gunwook have begun a new musical challenge as the hip-hop unit EMP. They released “EMP Mixtape Vol.1: We the Extra,” which includes four songs, two title tracks, and full participation in writing, composing, and producing. More releases are planned for November.
Red Velvet’s Irene and Seulgi kicked off their first Japan-only tour, IRENE & SEULGI JAPAN TOUR 2026 -blank-, in Fukuoka. They performed the full stage of their first Japanese mini album Cheetah, due out November 4, along with Korean hits and solo stages, and will tour seven Japanese cities.
ZEROBASEONE’s Seok Matthew and Park Gunwook are launching the group’s first unit, ZEROBASEONE EMP. They revealed the logo, album poster, and digital cover, and will release their first mixtape, “EMP Mixtape Vol.1: We the Extra,” on September 21, followed by a digital single in November.
On the morning of the 18th, ZEROBASEONE’s Sung Hanbin attended the pop-up opening event for the brand Wonder Bath in Seongsu-dong, Seongdong District, Seoul. The text also mentions expectations for Naniwa Danshi’s appearance at the Asia Artist Awards and a dance video with NCT’s Jaehyun.
On the afternoon of the 17th, Red Velvet’s Wendy left for Japan through Gimpo International Airport for her schedule. Related reports noted that her agency warned against privacy violations, including excessive approaching and unauthorized entry, and fans expressed concern after recent photos showed her looking thinner.
ASND, the agency for Red Velvet’s Wendy and fromis_9, issued a statement urging people to respect the artists’ safety and privacy. It warned against approaching them too closely, obstructing vehicles, trespassing, stalking the company, or illegally obtaining and trading personal information, and said legal action may follow.
