SM artists thriving under new multi-production system, with shortened comeback cycles and increased fan support.

On the 9th, TVING held a production press event for its original drama “The One and Only Romance” at Stanford Hotel Korea in Sangam-dong, Seoul, attended by Red Velvet’s Joy, Kim Hyun-jin, Shin Hyun-soo, Kang Na-on, and director Kim Jin-young. The drama follows Gong Yu-il, an ordinary job seeker who accidentally becomes the manager of top star Tak Mu-i, and their mutual fan-like romance as Tak Mu-i hides scars from stalking.

Red Velvet’s Wendy is making a comeback with her fourth mini album, Gleam Hour, on the 23rd. The album reflects on how every passing moment shines in its own way and how changing emotions shape who we are. She will unveil teasers, hold a special listening session, and build anticipation.

Red Velvet’s Joy posted several photos from her trip to Japan on Instagram, showing her lovely visuals at a cafe in a floral jacket and jeans. She also appeared holding a coffee mug with a mischievous expression. Joy will star in TVING’s new drama 'My One and Only Romance,' premiering on the 9th in Korea.

On the afternoon of the 7th, ZEROBASEONE’s Sung Hanbin left for Beijing, China, through Incheon International Airport for an overseas schedule. The text also mentions that he confessed why he usually does not drink alcohol, despite being hooked on Japanese draft beer, and that the music video for the title track “UNDEAD” was released, with themes of “beautiful destruction” and “self-transcendence.”

Red Velvet-IRENE & SEULGI completed their first Japan original hall tour with a final Yokohama concert. They performed unit and solo songs, debuted all tracks from their Japanese mini album Cheetah, and delighted fans with an encore and a surprise announcement of added 2027 shows in Chiba.

ZEROBASEONE’s unit EMP, made up of Seok Matthew and Park Gunwook, released the music video for the title track “RUN (with Dynamic Duo)” from their first digital single, “OFF script.” The video shows them moving cautiously as if targeted, then radiating free-spirited hip-hop energy, with Dynamic Duo appearing as featured artists. EMP’s name comes from “Electro Magnetic Pulse,” symbolizing a space where only their music exists.

SM Entertainment posted weaker Q3 results, with sales and operating profit down year on year and net income turning to a loss. It said reduced domestic comeback schedules hurt direct music and concert revenue, while IP-based businesses grew. The company plans major comebacks and global tours from Q4 through next Q1.

Red Velvet’s Seulgi and Irene left for Japan through Gimpo International Airport on the afternoon of the 3rd for the Yokohama performance of “IRENE & SEULGI JAPAN TOUR 2026 -blank-.” Related notes mention their first Japan mini album, “Cheetah,” set for release on November 4, along with Meet & Greet events at fan meetings and tour venues, and that their Japan tour opened in Fukuoka with the first full-stage performance of all songs from their Japanese debut album.

URACHACHA has signed an exclusive agency agreement for Japan with artist and actor Kim Ji-woong of ZEROBASEONE. Working with his Korean agency, NEST MANAGEMENT, it will promote his activities in Japan, including a Japanese fan club, fan meetings, events, media, and brand tie-ups.

ABEMA will exclusively stream Unique Romance in Japan starting November 9. Starring Red Velvet’s Joy and Kim Hyun-jin, the drama adapts a hit NAVER webtoon about a top actor and an ordinary job seeker whose worst first meeting leads to an unexpected reverse romance.