AUTRY will prelaunch a Changbin capsule collection at Isetan Shinjuku, blending the brand’s heritage with K-pop energy.
September/2/2026 16:37Related Groups & Members
A limited capsule collection by Changbin of Stray Kids, who serves as the global brand ambassador for the brand AUTRY, will be sold in advance at the Shoes Lab on the basement first floor of the Men’s Building at Isetan Shinjuku. This capsule collection, born from a close creative partnership with Changbin, is a special project that fuses AUTRY’s universal heritage with the dynamic energy of K-pop culture. In this collection, which was jointly designed with respect for Changbin’s unique iconic symbols and worldview, those motifs are reinterpreted under AUTRY’s distinctive refined aesthetic. Each item, created for a global fan community, contains special meaning down to the details as a symbol connecting fans with one another. Changbin, AUTRY’s first global ambassador, is active as a K-pop artist with the faces of singer, songwriter, and producer, and as someone opening up a new cultural era. That stance deeply resonates with the values AUTRY cherishes: authenticity, heritage, craftsmanship, and self-expression driven by passion. This collection reflects Changbin’s charismatic charm and creatively rich energy, and is developed as a wardrobe that fuses playfulness and modern sensibility. At its center are the tail motif of “DWAEKKI,” which symbolizes Changbin, and the special “CHANGBIN × AUTRY” logo born from the artist’s own creative vision. By incorporating his signature smiley face into the letter “U” in AUTRY’s logo, Changbin devised an original wordmark that fuses the brand’s identity with his own worldview. It is expressed as an emblem that is symbolic and highly recognizable for the global fan community. The “CHANGBIN × AUTRY” capsule collection will be unveiled to the world for the first time through immersive launch events in Seoul on September 1 and in Tokyo on September 3. In these events, conceived with Changbin’s creative worldview as inspiration, in addition to the exclusive unveiling of the collection, music, special installations, and participatory activations will be prepared. Through a sensory experience that stimulates the five senses, one can experience the appeal of this collaboration. In addition to AUTRY’s flagship stores around the world and the official online store “autry-usa.com,” the collection will be available at Shoes Lab on the basement first floor of the Men’s Building at Isetan Shinjuku in Tokyo and at “Galleria Luxury Hall West” in Seoul.
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On the afternoon of the 1st, Stray Kids’ Changbin attended the brand AUTRY event held in Seongsu-dong, Seongdong District, Seoul. The text also notes that AUTRY is pre-selling a limited collection created by Changbin at Isetan Shinjuku, and that Changbin donated about 10 million yen for his birthday, saying he hopes his feelings reach places that need them.
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