SHINee's Taemin and other K-pop stars meet Thai fans at the Thailand-Korea Softpower Festival 2024 in Bangkok on November 9.

SHINee's Onew released his 2nd Japanese mini-album "SAKU" today, along with the music video for the title track "Like a Flower." The album, inspired by the concept of blooming flowers, features five songs with floral stories, creating a refreshing and relaxing atmosphere. The music video depicts Onew's struggles and joys in making flowers bloom, resembling a short film. A digital campaign is also underway, and Onew will perform at the Nippon Budokan for the first time in three years this weekend.

In the midst of a controversy over the similarity of lightsticks between QWER and THE BOYZ, QWER's Shiyon criticized malicious comments, urging for respectful dialogue. Both groups are in conflict over the design issue, with QWER defending their lightstick's originality while THE BOYZ seeks legal action. The Korean Entertainment Producers Association has stepped in to mediate the situation.

On the afternoon of the 1st, an ambassador appointment ceremony for the 2025 New York Hallyu Expo was held at KOTRA's headquarters in Seoul. K-Pop stars SHINee's Taemin, MAMAMOO's Hwasa, and actress Ha Ji-won attended the event. Taemin also released a music video for his solo song 'Veil,' showcasing various emotions, while Hwasa appeared in a sexy outfit for the 'Soaked Show 2025' and shared a hug with PSY.

Minho from SHINee has been appointed as the ambassador for the Korean Sports Council. He will promote sports and participate in various activities leading up to the Milan-Cortina 2026 Winter Olympics. Minho expressed his honor in this role, aiming to enhance sports awareness and contribute to the development of Korean sports.

Onew from SHINee has released a teaser for the music video of his title track "Like a Flower," which explores themes of cherished memories and fleeting beauty. The first teaser features Onew conversing with a plant-clad figure, while the second teaser showcases the music video's warm atmosphere. The full video will be released on October 1, coinciding with Onew's upcoming 3-day concert at Nippon Budokan in Japan, marking his return after three years.

Key from SHINee successfully concluded his Seoul concert, kicking off his new tour '2025 KEYLAND: Uncanny Valley'. The event featured a unique theme and was streamed globally, allowing fans from various countries to enjoy his performance. Key expressed gratitude to fans and shared his commitment to delivering memorable shows and albums in the future.

The Korean Management Union has officially addressed the issue of similarity between THE BOYZ and QWER light sticks, expressing deep concern. They emphasize the importance of unique symbols for fandoms and call for cooperation between the respective agencies to resolve the matter and maintain healthy K-POP culture.

The Korean Entertainment Producers Association has issued a statement regarding the design similarities between THE BOYZ and QWER's official lightsticks, stressing the importance of creativity, mutual respect, and the potential impact on K-POP culture and fandom communities. They call for balanced consideration of legal issues and the need for industry-wide agreements to protect intellectual property.

On the afternoon of the 29th, SHINee's Taemin returned to Korea via Incheon International Airport after completing an overseas schedule. His solo track 'Veil' has been released, featuring a music video that expresses a range of emotions including anger and sadness. Anticipation is rising for his participation as the only male solo artist from K-POP at Coachella.

M:ZINE LIVE, the first event of the program, featured performances from popular groups IMP., NCT DREAM, THE BOYZ, and BALLISTIK BOYZ. The event included lively dance competitions and games, with surprise appearances by the MCs, engaging the audience and creating a vibrant atmosphere. Highlights included various fun challenges and a grand finale of performances, culminating in a celebration of K-pop culture.