TATRAS opened a pop-up at Shinsegae Gangnam in Seoul, featuring Kentaro Sakaguchi and the brand’s 2026 AW collection.
November/14/2026 16:25
With high-quality materials and a refined silhouette, TATRAS, which accompanies an urban lifestyle, welcomed Kentaro Sakaguchi, who serves as the brand’s global ambassador, to commemorate the opening of its pop-up store on Wednesday, November 11, 2026, on the 7th floor of Shinsegae Department Store Gangnam in Korea. This pop-up store was composed around orange, which was used as the color symbolizing TATRAS’s current season at the 2026 AW PARIS PRESENTATION held in Paris in January 2026. The entire space was wrapped in vivid orange, and the floor boldly featured the “TATRAS” logo. Inside the store, the lineup centered on down jackets and coats from the 2026 autumn/winter collection, along with new men’s and women’s items. Through orange, which brings a gentle sense of excitement and positive energy, it reflects the brand’s stance of evolving from its technical heritage toward a lighter and more emotional expression. Kentaro Sakaguchi, who visited the pop-up store, appeared in BENDIGO from the 2026 autumn/winter collection, presenting a sophisticated style coordinated in elegant tones. He showed a styling that combines TATRAS’s distinctive functionality and design. Inside the store, while picking up the latest collection, he experienced the brand’s worldview of this season and felt its appeal. Also on the day, in addition to global ambassador Sakaguchi, ITZY’s Ryujin and actor Jung Hae-in attended. Each wore the 2026 autumn/winter collection in styling that made use of their individual personalities, brightly coloring the store. In Seoul, Korea, in conjunction with the pop-up store, TATRAS is rolling out the 2026 autumn/winter campaign featuring Kentaro Sakaguchi. Through visuals appearing in various places around the city, it is communicating the worldview and appeal of this season’s collection. A solo movie of Kentaro Sakaguchi embodying TATRAS’s aesthetics, and a behind-the-scenes movie capturing the glamorous event of the day, are scheduled to be released at a later date. ■Pop-up overview “TATRAS” POPUP STORE Period: Wednesday, November 11, 2026 – Wednesday, November 25, 2026 Business hours: Monday–Thursday 10:30–20:00 / Friday–Sunday and holidays 10:30–20:30 Location: 7th floor, Shinsegae Department Store Gangnam, main building and new building bridge pop-up space Purchase benefit Customers who purchase products at the pop-up store will receive original TATRAS novelties. *Each benefit is limited in quantity and will end once supplies run out. Campaign visuals here Related link: TATRAS official Japanese page ■Pop-up overview “TATRAS” POPUP STORE Period: Wednesday, November 11, 2026 – Wednesday, November 25, 2026 Business hours: Monday–Thursday 10:30–20:00 / Friday–Sunday and holidays 10:30–20:30 Location: 7th floor, Shinsegae Department Store Gangnam, main building and new building bridge pop-up space Purchase benefit Customers who purchase products at the pop-up store will receive original TATRAS novelties. *Each benefit is limited in quantity and will end once supplies run out. Campaign visuals here Related link: TATRAS official Japanese page
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