Sonu stars in campus romance in Mnet's "MY ARTi FILM," hinting at sweet chemistry.

LoNLy, a hybrid cosmetics brand launched in March 2022, will undergo a brand renewal in August 2025, introducing new products like the 'Syntirante Color Serum' and 'Syntirante Highlight Serum'. The brand aims to express individuality and beauty, featuring models Mirai Saito and Ho Hyunjoon to promote its values of diversity and sensibility.

THE BOYZ has returned with their 10th mini-album 'a;effect', showcasing their unique style in the title track 'Stylish'. The album includes a special band unit song, highlighting the members' growth and diversity. They express excitement for their upcoming world tour and aim to positively impact fans with their music.

THE BOYZ has unveiled a vibrant summer-themed music video for 'AURA', part of their 10th mini album 'a;effect'. The video features dreamy visuals and refreshing locations, enhancing the song's lively mood. Their upgraded performances and diverse genres have garnered significant attention, especially with their upcoming world tour 'THE BLAZE' in Seoul.

The Korean variety show 'Follow Brother to Maya: 9 Keys' will exclusively stream on U-NEXT starting November 20. The show follows actors Cha Seung-won, Kim Sung-kyun, and THE BOYZ's Juyeon as they explore the mysteries of the Maya civilization while also showcasing fusion cuisine made from local ingredients.

THE BOYZ has announced their move to One Hundred agency, co-founded by MC Mong, after their contract with IST Entertainment ends in December. They aim to maintain teamwork and support individual talents. However, if an agreement isn't reached, they may need to change their group name. They recently released their 9th mini-album, '導火線'.

On Pepero Day, Eric from THE BOYZ intended to buy Pepero but mistakenly purchased condoms due to similar packaging. He later apologized to fans on a communication app, expressing embarrassment and explaining his thought process. Fans reacted positively, calling it a misunderstanding and showing support.

THE BOYZ achieved 1st place on KBS's Music Bank, thanking their fans and label for support. The show featured performances from various artists, including VIVIZ's comeback with 'Shhh!', J.Y. Park's 'Easy Lover', TOMORROW X TOGETHER's 'Over The Moon', and SHINee's Minho showcasing 'CALL BACK'.

In a recent YouTube appearance, THE BOYZ's Sonu discussed his love for anime, particularly 'Crayon Shin-chan', and shared his original song 'Cream', inspired by a scene from the show. He explained that he aims to convey a positive message through his music, especially for those who work hard. Sonu's insights into anime and music highlight his creative process and personal inspirations.

On November 9, SHINee's Taemin and K-pop groups like THE BOYZ will meet Thai fans at the Thailand-Korea Softpower Festival 2024 in Bangkok. The event will showcase diverse cultural performances from both countries, including traditional dances and fashion shows, with participation from various cultural organizations.

On MBC's Music Core, BLACKPINK's Rosé secured 1st place with 'APT.' featuring Bruno Mars, inspired by Korea's 'apartment game.' The BOYZ made a comeback with 'TRIGGER,' a dramatic hip-hop track. STAYC presented a relatable love story in 'GPT.' Kep1er restructured from 9 to 7 members and performed tracks from their 6th mini-album. Other artists included ILLIT, aespa, and more.