G-DRAGON returns with 'POWER' after 7 years, while Minho releases his first solo album, both actively promoting on social media.
November/10/2024 15:28
After 7 years and 4 months, G-DRAGON of BIGBANG has returned as a singer, and Minho of SHINee has released his first solo album after 17 years since debut, both actively utilizing social media to promote their new songs during the same period. G-DRAGON released a new digital single 'POWER' on October 31, marking his return after 7 years and 4 months. The song 'Power' includes frank lyrics that satirize the malicious comments that have followed him during his long career and the incident last year where he was suspected of drug use. As of November 1, it has topped the iTunes charts in 15 countries, and the music video surpassed 10 million views within a day of its release. Prior to this, G-DRAGON appeared on tvN's 'You Quiz ON THE BLOCK' on October 30, stating, 'For me, power is music. Looking at my blank period from a third-party perspective, the power of the media was significant. This song includes satire on that power, aiming to blend our strengths at a midpoint.' He also cleverly utilized social media, opening a sub-account coinciding with the new song's release. The account named '8lo8lo8lowme', which became popular through an advertisement he participated in, connects to the concept of 'G-DRAGON's comeback after 88 months since being born in '88'. This account quickly gained over 300,000 followers right after its launch, showing G-DRAGON's enduring influence. While the main account features a glamorous celebrity lifestyle, the sub-account offers a glimpse into a more down-to-earth G-DRAGON, sharing moments like sitting on a living room sofa watching a show or yawning in bed, revealing his daily life as Kwon Ji Yong (G-DRAGON's real name). In contrast, Minho captivated fans with striking posts. His first full album's title track 'CALL BACK', released on November 4, features lyrics about boldly expressing feelings to a partner. Minho's recent opening of a sub-account seems to be an extension of promoting 'CALL BACK'. The music video shows Minho hesitating to 'call back' while simultaneously taking action to encourage a 'call back' from his partner, creating an atmosphere that resembles a secret account made with a lover, differentiating it from his main account. He has steadily uploaded content, including a video of him making a sulky face at a girlfriend who is late and a photo of him wearing a ring on his ring finger, as well as videos of him driving from the passenger seat. Fans are pleased with Minho's unique promotion, responding with fun comments like 'I'll apologize for now' and 'I'm sorry', as well as remarks like 'I can't get out of here', 'The memory manipulation is amazing', and 'It feels real'. Amidst the active promotion, Minho's first full album is also doing well. 'CALL BACK' has topped the iTunes top album charts in 13 regions worldwide, including Poland, Argentina, Chile, Colombia, Egypt, Saudi Arabia, UAE, Singapore, Hong Kong, the Philippines, Taiwan, Mongolia, and Sri Lanka, garnering high interest.
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