
While TREASURE is conducting their second Asia tour, they announced a comeback, exciting fans worldwide. YG ENTERTAINMENT posted a teaser video on their official blog on the 14th, hinting at TREASURE's impending comeback with a cinematic feel. The short 14-second video left a strong impact, with typing sounds over a noisy dark screen creating a mysterious atmosphere. The phrase "MY LOVE IS LIKE ________." with a blank space at the end heightened viewers' anticipation. The glitch effect at the end of the video transitioned to a cinematic mood, stimulating curiosity about the new song's concept. Music fans who saw the sensory production and cryptic text expanded their imaginations, building excitement for the comeback. Although detailed information like the release date has not been disclosed, fans showed a passionate response to the surprise news. TREASURE is currently on their second Asia tour, "2024 TREASURE RELAY TOUR [REBOOT]," with 9 shows in 5 cities. Fans are eagerly anticipating the world that they will unveil with this new song prepared to respond to their love amidst their busy schedule. After successfully concluding the Manila leg of their second Asia tour, they are scheduled to enjoy time with local fans in Hong Kong on May 18, Bangkok from May 23-26, Kuala Lumpur on June 22, and Jakarta from June 29-30. They will also hold fan meetings in Japan starting in July.
TREASURE is making a comeback with an even more intense hip-hop style. YG Entertainment released a teaser for the digital single “SHOCK,” showing electric-shock-like effects, smoke, and flying debris, along with a short audio clip repeating “SHOCK SHOCK.” The single will be released on November 2 at 6 p.m. YG producer Yang Hyun-suk said the song reflects TREASURE’s ongoing musical shift and centers on a strong hip-hop sound. After the well-received mini album “NEW WAV” in June, TREASURE’s active promotions are expected to continue into next year and beyond.
TREASURE will release the live DVD and Blu-ray “TREASURE THE STAGE 2026 NEW WAV : LIVE IN JAPAN” on November 11, 2026. It includes the full Tokyo Ariake Arena tour finale, plus special bonus footage such as best moments, game digests, and light-stick views. A live CD and a new digital single are also scheduled.
Some K-pop artists, including IVE, KiiiKiii, FIFTY FIFTY, and Park Hyo-shin, submitted songs for the Grammy’s new Best Asian Pop Music Performance category, along with Japanese and other Asian acts. But BTS, Stray Kids, and other major-label artists declined, amid debate over whether the category helps or isolates Asian music.
CJ ENM announced the second performer lineup for the 2026 MAMA AWARDS, to be held at Kyocera Dome Osaka on November 20 and 21, 2026. Under the theme “A MUSIC INTERSTELLAR,” the event will feature record-breaking numbers of performers, special stages, and the first MAMA FAN FESTA. Visa returns as title sponsor.
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