
While TREASURE is conducting their second Asia tour, they announced a comeback, exciting fans worldwide. YG ENTERTAINMENT posted a teaser video on their official blog on the 14th, hinting at TREASURE's impending comeback with a cinematic feel. The short 14-second video left a strong impact, with typing sounds over a noisy dark screen creating a mysterious atmosphere. The phrase "MY LOVE IS LIKE ________." with a blank space at the end heightened viewers' anticipation. The glitch effect at the end of the video transitioned to a cinematic mood, stimulating curiosity about the new song's concept. Music fans who saw the sensory production and cryptic text expanded their imaginations, building excitement for the comeback. Although detailed information like the release date has not been disclosed, fans showed a passionate response to the surprise news. TREASURE is currently on their second Asia tour, "2024 TREASURE RELAY TOUR [REBOOT]," with 9 shows in 5 cities. Fans are eagerly anticipating the world that they will unveil with this new song prepared to respond to their love amidst their busy schedule. After successfully concluding the Manila leg of their second Asia tour, they are scheduled to enjoy time with local fans in Hong Kong on May 18, Bangkok from May 23-26, Kuala Lumpur on June 22, and Jakarta from June 29-30. They will also hold fan meetings in Japan starting in July.
On the afternoon of the 21st, TREASURE departed for Japan through Gimpo International Airport for their '2025-26 TREASURE TOUR [PULSE ON] IN JAPAN'. The tour will take place on November 22, 23, and 24 at K Arena Yokohama. Note: This article is based on local media coverage, and photo variations may occur.
TIRTIR, a global makeup brand, opens a pop-up store 'The Dawn of a New Era' in Shibuya from Nov 15-22. A reception party on Nov 14 featured 17 celebrities celebrating the brand's new chapter. Attendees experienced interactive content and product insights, including the new 'MASK FIT RUBY MESH CUSHION'.
On the afternoon of the 17th, TREASURE returned to Korea through Incheon International Airport after finishing their '2025-26 TREASURE TOUR [PULSE ON] IN JAPAN'. This article is based on local media coverage. Please note that there may be variations in the photos. Additionally, the second lineup for the '2025 SBS Song Festival' has been announced, featuring 12 groups including NCT DREAM and &TEAM.
YG ENTERTAINMENT achieved its highest-ever sales in Q3 2023, with consolidated revenue of 173.1 billion won. This marks a 107.2% increase from last year, driven by the success of BLACKPINK's world tour and new albums from TREASURE and BABYMONSTER. BLACKPINK's contributions were particularly significant, with their tour selling out every show and their album production nearing completion.
On the morning of the 13th, TREASURE departed for Japan via Incheon International Airport for their '2025-26 TREASURE TOUR [PULSE ON] IN JAPAN.' This article is based on local media coverage. Additionally, the lineup for the '2025 SBS Song Festival' has been announced, featuring 12 groups including NCT DREAM and &TEAM. TREASURE also revealed concept photos for their 3rd mini-album 'LOVE PULSE' STREET version.
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