BTS's comeback event unites Seoul, New York, and London in a spectacular celebration, featuring stunning visuals and drone displays.
March/26/2026 18:52
The excitement of BTS's comeback heated up the nights in New York and London beyond Seoul, turning the whole world into a festival. They released a compilation video titled "BTS THE CITY ARIRANG" through their YouTube channel yesterday (25th) at 10:30 PM. This project commemorates BTS's comeback by expanding major cities around the world into a massive festival space and immersive media environment. The London Eye, a landmark in London, was lit up in intense red lighting, creating a spectacular scene. Nearby buildings displayed media facades featuring members holding traditional Korean lanterns and the album logo. In New York, drones danced against the Manhattan skyline, vividly inscribing "NEW YORK, WHAT IS YOUR LOVE SONG?", "ARIRANG", and the number "7", symbolizing the seven members, in the night sky. Hundreds of drones embodied the Big Dipper, delivering an emotional experience that transcended borders. The video also vividly captured not only global landmarks but also the splendid media facades in Seoul and moments shared with citizens. New World Square attracted attention with 3D visuals that made it seem like the members were about to jump out of the screen. The media facade projected on the Sungnyemun (Namdaemun) wall grandly depicted the silhouettes of BTS walking leisurely. Thousands of citizens gathered at the scene, each holding their phones to capture the historic moment unfolding before them. The media facade at Sungnyemun, held on the 20th to commemorate BTS's comeback, has been praised as a successful case of infusing modern breath into cultural heritage. The festive excitement continued throughout the city. Namsan Tower in Seoul displayed the "ARIRANG" logo, while thousands of drones over Yeouido Hangang Park intricately depicted the faces of the seven members, drawing cheers from the crowd. The "Love Song Lounge" held at Hangang Park also captivated citizens late into the night with busking and various experiential events. "BTS THE CITY ARIRANG" became a festival that united Seoul, London, and New York. In Seoul, programs incorporating the city's diverse charms, such as the "ARMY's Garden" at Dongdaemun Design Plaza and the "Love Quarter" at Cheonggyecheon, are set to open.
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