IVE's Wonyoung is the face of Tommy Jeans' Spring 2026 campaign, embodying creativity and confidence in a relaxed music studio setting.
March/23/2026 18:54
Tommy Hilfiger announced that Wonyoung of IVE, who is a brand ambassador, will be the face of the Tommy Jeans Spring 2026 campaign. As an iconic trendsetter in the modern entertainment scene, she brings an optimistic, relaxed, and confident mood to the brand's modern denim lifestyle. This campaign, set in a relaxed music studio, captures Wonyoung's natural self surrounded by records and speakers. It is a creative and cool space that feels lived-in. It embodies the creative spirit of her generation and expresses refreshed heritage silhouettes in a natural and intuitive style. Continuing a creative partnership shaped by shared values of free style, connection to culture, and self-expression, Tommy Jeans and Wonyoung demonstrate that culture connects people. They invite a new generation into a world where style is free and expressive. The Spring 2026 season of Tommy Jeans proposes a style born from American roots, aimed at the modern era. Wonyoung showcases restructured classic items in her unique style, suggesting a look with a vibrant red off-shoulder striped sweater paired with white jeans and sneakers. Additionally, a look featuring a denim shirt and shorts set-up combined with a classic flag logo T-shirt also appears.
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