ILLIT's MV for 'NOT CUTE ANYMORE' surpasses 10 million views, showcasing their unique style and gaining international acclaim.
November/27/2025 10:32Related Groups & Members
ILLIT's new song music video has received favorable reviews from music fans and has surpassed 10 million views. According to their label BELIFT LAB on November 26, the music video for ILLIT's 1st single 'NOT CUTE ANYMORE' exceeded 10 million views on YouTube around 11:11 PM the previous day. The music video for 'NOT CUTE ANYMORE' highlights ILLIT's distinct personality and has received love from fans. In this music video, the members express their diverse appearances of the true 'me' hidden behind cuteness in various outfits such as chic suits, hip jeans, and cute pajamas. While dancing expressionlessly, they humorously fall off the stage due to an attack from 'cute life forms,' adding to the enjoyment of the performance. 'NOT CUTE ANYMORE' intuitively expresses the feeling of not wanting to be seen as 'just cute,' ranking in the top trends of YouTube music in 20 countries and regions, including Korea (4th), Australia (2nd), the UK (13th), and the US (20th). The song also ranked 8th on MelOn's 'Hot 100' on its release day and reached 1st place on AWA's real-time rising chart in Japan. International music media are also paying attention to ILLIT. BandWagon commented, 'With a flowing vocal that casually converses over minimal production and a catchy chorus, 'NOT CUTE ANYMORE' shows that ILLIT is moving forward with more confidence,' and noted that 'while they try to break out of the cute framework, they occasionally express cuteness, making that change even more appealing.' Furthermore, on the 26th, the music video for the track 'little monster' from their 3rd mini-album 'bomb' won the highest award, BEST OF DISCIPLINE, in the Best of Moving Image & Sound Craft category at the 'ONE Asia Creative Awards 2025.' 'ONE Asia 2025' is an award ceremony organized by The One Club for Creativity, an authoritative organization in marketing, advertising, and design, which evaluates and selects excellence in works that combine image and sound. The music video for 'little monster,' produced by creative director Toshihiko Tanabe and film director Sho Yanagisawa, received acclaim for its unique direction that incorporates a reinterpreted story of magical girls when it was released in June. This music video previously won a silver award in the PRODUCTION DESIGN category at the '2025 CICLOPE Awards' in Germany and a bronze award in the Film Craft category at the '2025 ACC TOKYO CREATIVITY AWARDS' in Japan, further demonstrating ILLIT's high level of creativity alongside the music video for their new song 'NOT CUTE ANYMORE.' Subsequently, ILLIT will debut the stage for 'NOT CUTE ANYMORE' on KBS 2TV's 'Music Bank' on the 28th. As a group that has gained popularity through word of mouth with each music program appearance, expectations for their future activities are high.
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ILLIT makes a comeback with their first single 'NOT CUTE ANYMORE', revealing a more mature side and a broader musical spectrum. The members express excitement about showcasing their unique charm and growth, emphasizing that they cannot be defined by cuteness alone. They aim for deeper connections with fans and hope to achieve success in music charts.
ILLIT's first single 'NOT CUTE ANYMORE' has quickly climbed to 3rd place on Japan's Oricon daily singles chart, reflecting their rising popularity. The music video has garnered over 10 million views in just 29 hours, and the song's unique sound and lyrics resonate with listeners, expressing a desire to be seen beyond mere cuteness. Their performance film showcases a minimalist yet captivating style, further enhancing their appeal.
ILLIT has released their debut single "NOT CUTE ANYMORE" along with a music video that presents a unique and bold aesthetic. The song expresses the complex feelings of a girl who no longer wants to be seen as cute. Produced by Jasper Harris, the track features contributions from global songwriters and has sparked interest among youth through the "NOT CUTE ANYMORE" sticker challenge.
The 2025 SBS歌謡大典, held on December 25 at Incheon Inspire Arena, will feature a star-studded lineup of K-POP artists, including legends and newcomers. Hosted by Young K, Yujin, and Jemin, the event promises a vibrant atmosphere and special performances, celebrating K-POP's journey in 2025.
ILLIT has unveiled a preview of their upcoming single "NOT CUTE ANYMORE," heightening anticipation for their comeback. The music video teaser showcases the members' striking visuals and features a reggae-influenced pop sound. The song expresses a desire to be seen beyond cuteness, with production by Jasper Harris. Fans are participating in a sticker challenge to celebrate the release.
The 67th Japan Record Awards will be broadcast live on December 30. ILLIT won the Excellence Award for 'Almond Chocolate', &TEAM received the Special International Music Award, and BOYNEXTDOOR won Rookie of the Year. ILLIT is the first K-POP girl group to win both Rookie and Excellence awards.
ILLIT has released intriguing hints about their upcoming single 'NOT CUTE ANYMORE' and its music video, increasing excitement for their comeback. The group shared moving posters featuring intense visuals, showcasing their unique style and musical evolution. The title track, produced by Jasper Harris, expresses a desire to break free from being seen as just cute. The official teasers will be unveiled on the 21st and 23rd, with the single and music video dropping on the 24th at 6 PM.
The 2025 SBS歌謡大典 will be hosted by Young K, Yujin, and Jaemin, showcasing a mix of K-POP genres. The event, themed 'Golden Loop', will reflect on K-POP's journey in 2025 and feature a stellar lineup including Stray Kids and ENHYPEN. It takes place on December 25.
フジテレビの「2025 FNS歌謡祭」にジェジュンとATEEZが出演決定。放送は12月3日と10日で、ATEEZは初出演。ジェジュンは昨年のコラボが話題に。合計8時間半の生放送で、司会は相葉雅紀と井上清華が務める。
ILLIT's agency, BELIFT LAB, has announced plans for legal action against an increase in malicious comments directed at the group and its members, particularly concerning underage individuals. They stress the seriousness of the situation and will enhance monitoring and response to protect artists' rights. They also clarify that defamatory actions will be prosecuted, regardless of attempts to delete evidence. SOURCE MUSIC has similarly noted an uptick in harmful comments towards LE SSERAFIM and plans legal measures. ILLIT is set to make a comeback with their first single on the 24th.
