Stray Kids release captivating concept photos for new mini album "ATE" with title track "Chk Chk Boom" on July 19th.

On the afternoon of the 2nd, a celebration for the relocation and reopening of 'GUCCI Osteria Seoul' took place at the GUCCI flagship store in Cheongdam-dong, Gangnam, Seoul. Attendees included Stray Kids' Lino, who was appointed as GUCCI's global ambassador, as well as Lee Jung-jae and Park Jae-bum. Lee Jung-jae also made an appearance at the event, supported by co-stars Lim Ji-yeon and Kim Ji-hoon from his new drama.

The 2025 Korea Grand Music Awards (KGMA) will feature prominent K-POP artists such as Stray Kids, IVE, and ATEEZ on November 14-15 in Incheon. This event celebrates K-POP's achievements over the year, with hosts including Red Velvet's Irene and actress Nam Ji-hyun. Further lineups will be announced soon.

On the morning of the 2nd, Stray Kids' Changbin departed for Japan via Gimpo International Airport for a schedule. Their 4th full album 'KARMA' released on the 22nd sold approximately 3.03 million copies in its first week, making it the only album to surpass 3 million in first-week sales by 2025. Additionally, Stray Kids made history with seven consecutive albums reaching number one on the Billboard 200, and Jun.K of 2PM is collaborating with Changbin on his mini-album 'Dear my muse'.

On the afternoon of the 1st, a pop-up event celebrating the launch of new products from the brand 'TOM FORD BEAUTY' was held at The Hyundai Seoul in Yeouido, Yeongdeungpo District, Seoul. Actor Choo Young-woo attended the event. Additionally, the lineup of artists and actors participating in 'AAA 2025' was announced, including Stray Kids, MONSTA X, and Takeru Satoh. Choo Young-woo also appeared on the red carpet at the 7th NEWSIS K-EXPO.

TAMBURINS, a perfume brand seeking unique beauty, launches the 'SUNSHINE' collection with a campaign featuring Stray Kids' Felix. The campaign tells a dreamy story of Sunshine, who transforms from a beloved pet into a warrior in a fantastical world. The creative visuals can be viewed on TAMBURINS' official Instagram and online store, with the story being released in parts.

Stray Kids has made history by becoming the first artist to have seven consecutive albums reach number one on the Billboard 200 chart. Their latest album, 'KARMA,' sold over 313,000 copies in its first week, setting a new personal best for the group. They also achieved high rankings on various international charts and received nominations for the MTV VMAs.

Stray Kids achieved 1st place on SBS 'Popular Songs' with their new track 'CEREMONY'. During their final comeback broadcast, they expressed gratitude to fans for the support and celebrated with an encore stage. The show featured various artists including aespa, RAINBOW18, and Red Velvet's Joy, showcasing diverse performances.

The latest episode of BOYS II PLANET featured intense performances from 48 participants, resulting in surprising ranking shifts. Teams excelled in vocal, rap, and dance categories, with standout moments including emotional breakthroughs and unexpected outcomes. The competition continues as viewers await the next episode revealing the 24 semi-finalists.

The Asia Artist Awards 2025 has announced its lineup, featuring artists such as MONSTA X and actors like Sato Takeru. The event, celebrating its 10th anniversary, will take place on December 6 in Kaohsiung. MONSTA X will debut their new mini-album, while other artists like KiiiKiii and WOODZ have also gained significant recognition this year.

TAMBURINS has launched the 'SUNSHINE' perfume collection, inspired by the dreams of puppies and freedom. It features two scents: 'SUNSHINE,' evoking the joy of a puppy's imagination, and 'PUPPY,' capturing the warmth of a sleeping puppy. The collection includes various products, including a Limited Perfume and a new Perfume Balm Clip, enhancing the brand's playful yet sophisticated aesthetic.