Korean brand UNOVE releases new frizz control hair milk and stick on August 31, featuring styling solutions for wavy hair.
August/21/2025 11:03
The concept of "envy’s softness and captivating fragrance" is the Korean personal care brand "UNOVE" which will launch new products in the frizz calming line, "Frizz Calming Control Hair Milk" and "Frizz Calming Control Hair Stick" on August 31 (Sunday). The hair milk is the brand's first milk-type treatment that can also care for heat damage. The hair stick, with the fixing effect of UNOVE's curly hair care mechanism Frizz Calming™ styling solution, quickly and powerfully tames flyaways even in high humidity. Along with the new product launch, new visuals featuring SEVENTEEN's Mingyu and No Yoonseo have also been released, showcasing a chic atmosphere. Mingyu, who regularly uses UNOVE products, particularly loves the "Rosia Aura" scent (available only in Korea). When he first tried the new "Frizz Calming Control Hair Milk" on set, he happily remarked, "It’s definitely UNOVE," and commented on the newly adopted brush musk scent, saying, "I want to keep smelling it." He appeared in a leather jacket, revealing a masculine charm different from previous UNOVE visuals. Mingyu was particular about his posing and expressions in this cool outfit, creating a lively atmosphere on set. ■ Product Information ① "Frizz Calming Control Hair Milk" Smooths out frizz and damage caused by wavy hair and humidity. Offline price: 1,870 yen (tax included) / Volume: 150ml Online price: 2,580 yen (tax included) / Volume: 150ml ② "Hair Mascara Stick" Fixes flyaways smoothly for 24 hours (according to in-house research). It doesn’t harden with one application and keeps flyaways in place. Quickly styles naturally with a larger brush. Offline price: 1,320 yen (tax included) / Volume: 10ml *Release date undecided Online price: 1,460 yen (tax included) / Volume: 10ml ■ Related Links - "UNOVE" Japan Official Site - "UNOVE" Japan Official X - "UNOVE" Rakuten Official Shop
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