
ILLIT has once again added a song that exceeded 100 million plays on Spotify, one of the world's largest music streaming platforms, proving their overwhelming source power. According to Spotify yesterday (the 7th), ILLIT's 1st single title track "NOT CUTE ANYMORE" recorded 111,212,019 plays as of the 5th of this month. It surpassed 100 million plays in just about two months since its release on November 24 last year. "NOT CUTE ANYMORE" is a reggae-rhythm-based pop song that intuitively expresses the feeling of not wanting to be seen as 'just cute.' ILLIT showcases a calm and cool atmosphere that sets it apart from their previous lively songs, receiving high praise for 'broadening their musical spectrum.' In particular, their performance, which shifts from a smile to a serious expression in sync with the chorus 'I'm not cute anymore,' has become a hot topic among music fans. Their presence on global charts is also remarkable. The song, characterized by its addictive beat and refined melody, has been used as background music for the 'Hoodie Job Shot Challenge' on social media, trending among the global Gen Z. As a result, it ranked 7th on the Billboard's 'Bubbling Under Hot 100' (as of January 17). Additionally, the monthly viewers on YouTube Music have surpassed 600 million (as of February 7), continuing its long-term hit status. With this, ILLIT now holds a total of six songs with over 100 million streams, including "Magnetic," which was played over 700 million times in the shortest period (about 1 year and 7 months) among debut songs of K-POP groups. Other songs like "Lucky Girl Syndrome," "Cherish (My Love)," "Tick-Tack," and "Billyeoon Goyangi (Do the Dance)" have also each surpassed 100 million streams. They will hold their first live tour 'ILLIT LIVE 'PRESS START︎❤'' to meet fans worldwide. This performance will be held over two days from March 14 to 15 at the Ticket Link Live Arena in Seoul (formerly the Handball Arena), and will take place in seven cities both domestically and internationally, including Aichi, Osaka, Fukuoka, Hyogo, Tokyo, and Hong Kong.
On the afternoon of the 26th, a photo wall event for the launch of ESTEE LAUDER's new products was held at Central City in Gangnam, Seoul. Celebrities such as IU, GOT7's Jinyoung, ILLIT's Mocha, Moon Sang-min, and Lee Sa-be attended. The event featured sweet moments from IU and Byung Woosuk's new drama and the main poster for GOT7's Jinyoung and Kim Min-ju's new drama 'Shining.'
ILLIT greets fans for the Lunar New Year, expressing gratitude for their support over the years. They hope fans enjoy time with loved ones and wish for their health and happiness. The group is set to embark on their first tour, 'ILLIT LIVE『PRESS START♥』', starting March 14 in Seoul and covering seven cities including Hong Kong.
The audition show 'WORLD SCOUT: THE FINAL PIECE' by HYBE x Geffen Records aims to discover a global star by 2026, featuring talents like Hikorohee and others. The show promises intense competition and emotional stories of the contestants, as they strive to become the final member of a new girl group.
ILLIT's first Japanese single 'Toki yo Tomare' has achieved gold certification from the Japan Record Association, marking a major milestone for the group. The single features four tracks, including 'Topping' and 'Almond Chocolate,' and has topped various Japanese music charts. Their new songs continue to gain attention, including 'Bubee,' the opening theme for the upcoming anime 'Mahou no Shimai Lulut Lily.'
ABEMA will launch 'WORLD SCOUT: THE FINAL PIECE' on February 24, 2026, an audition show by HYBE and Geffen Records to discover talent for a new girl group. The show features notable cast members and aims to find one standout artist from Japan, showcasing the intersection of top talent and production.
ILLIT has unexpectedly released the music video for their first single 'NOT CUTE ANYMORE,' featuring the track 'NOT ME.' The video captures the members' everyday life with a paparazzi-style approach, highlighting their stylish outfits and lively personalities. The song, characterized by its catchy rhythm and chic vocals, boldly discusses self-identity with the addictive phrase 'That's not my name.'
Wongi from ILLIT has been chosen as the first idol model for the popular Korean cosmetics brand rom&nd. This collaboration, starting February 23, reflects the brand's commitment to consumer involvement. Known for her love of makeup, especially rom&nd products, Wongi's selection follows her previous engagement with the brand, including participating in color gloss creation. The first product from this collaboration will be new shades of the bestselling 'Glasting Color Gloss', launching in Japan on March 3.
ILLIT has been chosen as the theme song artist for the upcoming anime "Magical Sisters Lulut Lily," airing in April 2026. The song, titled "Bubee," is a dance-pop track blending Shibuya subculture and J-POP. ILLIT has previously achieved success with their songs in other anime and is gaining popularity rapidly.
Minju from ILLIT has graduated from her role as MC of KBS 2TV's Music Bank after 1 year and 3 months. She expressed gratitude for the experience and support received, promising to continue her activities with ILLIT. The group will embark on their first live tour in March 2024, covering multiple cities in Korea and abroad.
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