
ILLIT has once again added a song that exceeded 100 million plays on Spotify, one of the world's largest music streaming platforms, proving their overwhelming source power. According to Spotify yesterday (the 7th), ILLIT's 1st single title track "NOT CUTE ANYMORE" recorded 111,212,019 plays as of the 5th of this month. It surpassed 100 million plays in just about two months since its release on November 24 last year. "NOT CUTE ANYMORE" is a reggae-rhythm-based pop song that intuitively expresses the feeling of not wanting to be seen as 'just cute.' ILLIT showcases a calm and cool atmosphere that sets it apart from their previous lively songs, receiving high praise for 'broadening their musical spectrum.' In particular, their performance, which shifts from a smile to a serious expression in sync with the chorus 'I'm not cute anymore,' has become a hot topic among music fans. Their presence on global charts is also remarkable. The song, characterized by its addictive beat and refined melody, has been used as background music for the 'Hoodie Job Shot Challenge' on social media, trending among the global Gen Z. As a result, it ranked 7th on the Billboard's 'Bubbling Under Hot 100' (as of January 17). Additionally, the monthly viewers on YouTube Music have surpassed 600 million (as of February 7), continuing its long-term hit status. With this, ILLIT now holds a total of six songs with over 100 million streams, including "Magnetic," which was played over 700 million times in the shortest period (about 1 year and 7 months) among debut songs of K-POP groups. Other songs like "Lucky Girl Syndrome," "Cherish (My Love)," "Tick-Tack," and "Billyeoon Goyangi (Do the Dance)" have also each surpassed 100 million streams. They will hold their first live tour 'ILLIT LIVE 'PRESS START︎❤'' to meet fans worldwide. This performance will be held over two days from March 14 to 15 at the Ticket Link Live Arena in Seoul (formerly the Handball Arena), and will take place in seven cities both domestically and internationally, including Aichi, Osaka, Fukuoka, Hyogo, Tokyo, and Hong Kong.
ABEMA will launch 'WORLD SCOUT: THE FINAL PIECE' on February 24, 2026, an audition show by HYBE and Geffen Records to discover talent for a new girl group. The show features notable cast members and aims to find one standout artist from Japan, showcasing the intersection of top talent and production.
ILLIT has unexpectedly released the music video for their first single 'NOT CUTE ANYMORE,' featuring the track 'NOT ME.' The video captures the members' everyday life with a paparazzi-style approach, highlighting their stylish outfits and lively personalities. The song, characterized by its catchy rhythm and chic vocals, boldly discusses self-identity with the addictive phrase 'That's not my name.'
Wongi from ILLIT has been chosen as the first idol model for the popular Korean cosmetics brand rom&nd. This collaboration, starting February 23, reflects the brand's commitment to consumer involvement. Known for her love of makeup, especially rom&nd products, Wongi's selection follows her previous engagement with the brand, including participating in color gloss creation. The first product from this collaboration will be new shades of the bestselling 'Glasting Color Gloss', launching in Japan on March 3.
ILLIT has been chosen as the theme song artist for the upcoming anime "Magical Sisters Lulut Lily," airing in April 2026. The song, titled "Bubee," is a dance-pop track blending Shibuya subculture and J-POP. ILLIT has previously achieved success with their songs in other anime and is gaining popularity rapidly.
Minju from ILLIT has graduated from her role as MC of KBS 2TV's Music Bank after 1 year and 3 months. She expressed gratitude for the experience and support received, promising to continue her activities with ILLIT. The group will embark on their first live tour in March 2024, covering multiple cities in Korea and abroad.
On the afternoon of the 30th, ILLIT departed through Incheon International Airport after completing their overseas schedule. They will appear in a JACQUEMUS fashion show showcasing elegant red outfits. Additionally, details for their first live tour, 'ILLIT LIVE 'PRESS START︎❤',' have been announced, featuring 11 performances across 5 cities starting June 13.
ILLIT's inaugural live tour 'PRESS START❤' kicks off in Seoul on March 14-15, 2026, and visits five cities in Japan from June 13, including Aichi, Osaka, Fukuoka, Hyogo, and Tokyo, before concluding in Hong Kong on August 22. This tour marks their first solo performances in several cities, following a successful fan concert in Japan last year.
ILLIT showcased their presence at Paris Fashion Week by participating in the JACQUEMUS F/W Le Palmier collection show. They were the first K-POP group invited, wearing red outfits chosen by designer Simon Porte Jacquemus. Their popularity continues with their single 'NOT CUTE ANYMORE' ranking on Spotify's global chart for 8 weeks.
On the morning of the 24th, ILLIT members Minju, Yuna, and Wonhee left Incheon International Airport for Paris Fashion Week. They also announced their first live tour, which will include 11 performances across 5 cities in Japan. Additionally, ILLIT achieved 1st place on 'Music Core,' expressing their excitement and desire to become a group that fans look forward to.
ILLIT's first live tour 'ILLIT LIVE 'PRESS START❤'' is set to begin with performances in Seoul on March 14-15, followed by five cities in Japan from June 13, and concluding in Hong Kong on August 22. The tour promises to showcase the group's growth and creativity, building on the success of their previous concerts.
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