BTS's Netflix live event attracted 18.4M viewers, showcasing Korean culture and achieving top rankings in multiple countries.
March/25/2026 11:52
On the 21st, Netflix's live broadcast 'BTS THE COMEBACK LIVE: ARIRANG' was evaluated as a cultural event introducing the beauty of Korea to the world, with 18.4 million viewers enjoying BTS's comeback stage through Netflix on the day. The first live event broadcast from Korea on Netflix, 'BTS THE COMEBACK LIVE: ARIRANG,' entered the weekly top 10 in 80 countries and ranked first in 24 countries, proving the high global interest in BTS and K-POP once again. Fans shared real-time reactions and experienced a historic moment together. On social media, voices emphasizing the meaning of 'global simultaneous experience' continued, with comments like 'It was impressive that the world's attention gathered in Seoul at the same time, even though it wasn't the Olympics' and 'Even being overseas, it felt like we were enjoying the same performance at the same time, as if we were together at the venue.' This live event was broadcast simultaneously worldwide, connecting viewers around the globe. Netflix utilized optimized technology for live streaming environments, including its unique content delivery network 'Open Connect,' load balancing to distribute communication load, automatic switching of multiple encoders, and a dedicated encoding processing system for live streaming, ensuring that viewers worldwide could enjoy BTS's comeback performance in the best environment. The live performance, which dyed the Gwanghwamun area in purple waves, boasted an unprecedented scale not only in technical aspects but also in production and operation. To achieve a balance of harmony between tradition and modernity, scale, and intimacy, staff from 10 countries participated, collaborating in 8 languages. Additionally, a filming infrastructure was established with 23 cameras, 124 relay monitors, and broadcasting equipment weighing 164.5 tons. Furthermore, about 9.5 km of power cables were laid at the venue, supplying power on a scale of 9,660 kVA, and processing shooting data reaching 108 TB with a server capacity of 40 TB, establishing a large-scale live production and broadcasting system. A Netflix representative commented, 'Netflix has contributed to the global expansion of Korean culture through Korean dramas and films. This performance is an example of expanding that role into the K-POP field with BTS. We will continue to promote Korean content to the world through various forms and genres of content.' Currently, 'BTS THE COMEBACK LIVE: ARIRANG' is available on Netflix, offering Dolby Vision for rich color expression and Dolby Atmos for immersive sound. Additionally, newly arranged subtitles are provided in over 34 languages after the live broadcast.
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