Korean brand TIRTIR announces BTS's V as its global ambassador, launching a campaign to enhance its global presence and connect with consumers.
November/4/2025 10:00
The Korean cosmetics brand 'TIRTIR' announced that it has appointed BTS (Bangtan Sonyeondan) member V as its new global ambassador. After appointing V as the global ambassador, TIRTIR released its first campaign visual. Through this campaign, TIRTIR aims to further strengthen communication in the global market and expand the brand's global presence and influence. This collaboration is expected to be a new starting point for spreading the value of 'individual beauty' that the brand advocates to consumers around the world, stemming from the meeting of TIRTIR, a representative of Korea, and the global artist V. V is a cultural icon who inspires fans worldwide by freely navigating the realms of fashion and beauty, expressing various styles in his unique mood. TIRTIR plans to convey the message of 'diverse color variations and confident beauty' in the global market through V's sophisticated sensibility and relaxed attitude, further expanding the brand's presence. A TIRTIR representative commented, 'V's expressiveness and sensibility align very well with the brand's direction of 'individuality and diversity.' We hope to connect more deeply with consumers around the world through his influence.' Additionally, TIRTIR will release preview content featuring V on its official SNS channels on November 1, which has already sparked enthusiastic responses from fans worldwide, marking the start of the global campaign's full-scale rollout.
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