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BAPE® hosted Stray Kids at BAPE STORE® DOSAN for a private launch event, unveiling a global GWP campaign and immersive in-store experience.

BAPE® hosted Stray Kids at BAPE STORE® DOSAN for a private launch event, unveiling a global GWP campaign and immersive in-store experience.

October/17/2026 14:41

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A BATHING APE® (hereinafter, BAPE®) held a special private event at BAPE STORE® DOSAN, welcoming Stray Kids in connection with the BAPE® × Stray Kids Gift With Purchase (GWP) campaign. On the day, all eight members of Stray Kids visited the store, and a photo call and interview session for invited media were held. After that, a launch event was held with creators, industry people, and invited guests participating. This event, where BAPE®’s cultivated streetwear tradition and Stray Kids’ creative influence sent out to the world intersected, marked a new chapter in the partnership through fashion, music, character culture, and an immersive retail experience. The members appeared wearing notable items from the BAPE® FALL/WINTER 2026 collection, and with BAPE STA™ on their feet. This highlighted the presence of BAPE®’s latest seasonal collection and the brand’s iconic footwear. In conjunction with this event, BAPE STORE® DOSAN was reborn as a special space where the world of BAPE® × Stray Kids could be experienced. Large campaign visuals, dedicated window graphics, and character-themed installations decorated various parts of the store, creating a space where the charm of the collaboration could be fully felt from the members’ private visit to the evening launch event. What especially drew attention was a photo spot modeled after a large crane game machine. In addition to a specially designed gacha machine, displays incorporating the worlds of BAPE®, BABY MILO®, Stray Kids, and SKZOO also appeared. Through these installations, a place was created where guests and store visitors could visually enjoy and experience that world. The center of this launch is the BAPE® × Stray Kids Gift With Purchase (GWP) collection, which fuses the playful worlds of BABY MILO® and SKZOO. The lineup includes a luggage tag, keycap keychain, tote bag, BABY MILO® plush keychain, and BABY MILO® plush. It is a collection of collectible lifestyle items that incorporate character-specific details and BAPE®’s unique design codes. This collection is scheduled to be rolled out globally in two phases, on October 17 and October 30, 2026. From the first phase on Saturday, October 17, the luggage tag, keycap keychain, and tote bag will appear. In the second phase on Friday, October 30, the BABY MILO® plush keychain and BABY MILO® plush will be added to the lineup. Each item will be offered as a gift to those who meet the prescribed purchase conditions at participating BAPE STORE® locations around the world. Quantities are limited, and sales conditions and terms of use in each region apply. For the visit to BAPE STORE® DOSAN, the Stray Kids members wore notable items from the main BAPE® FALL/WINTER 2026 collection. Through styling that highlighted each member’s individuality, the season’s signature items were expressed in the context of music and culture. While reflecting each member’s personal style, it once again emphasized the long-standing connection between BAPE® and contemporary music culture. Also, the members wore BAPE STA™, drawing attention to the model as it reached its 25th anniversary. Through this styling, the appeal of BAPE STA™, which has long collaborated with artists and creators, was once again communicated. BAPE STA™, born in 2001, appeared amid major changes in Harajuku’s creative scene and quickly became a symbol of culture. Twenty-five years after its birth, its silhouette has continued to evolve beyond the boundaries of subculture, together with various important moments in fashion, music, and art. Beginning with early projects with Daft Punk, Kanye West, and KAWS, and through collaborations with creators and cultural leaders across fields such as KidSuper, Marvel Studios, and Stray Kids, A BATHING APE® has pursued unprecedented silhouettes, material expressions, and new concepts. BAPE STA™, with its iconic STA motif and a history of repeated creative dialogue, continues to expand its influence worldwide as an icon representing Tokyo street culture. As an interactive in-store initiative to further enjoy the launch, BAPE STORE® DOSAN is holding a limited-time “Gacha Experience.” A special gacha machine featuring a BAPE® × Stray Kids CAMO design has appeared. During the period, customers who purchase items in-store can take one chance to win a BAPE® item. In addition, selected winners will be given the opportunity to enter “(B)APARTMENT,” BAPE®’s premium private space set up inside BAPE STORE® DOSAN. The space is scheduled to display special BAPE® × Stray Kids installations and items signed by the members. Details such as participation conditions, prize quantities, and redemption methods can be confirmed in the official terms posted in the store. Through the GWP collection, Stray Kids’ private visit, the event, and the FALL/WINTER 2026 styling worn by the members, BAPE® × Stray Kids connected fashion, music, character culture, and fandom into one, realizing an important global project for the brand. Centered on BAPE®’s spirit of “FEARLESS EXPRESSION,” this collaboration celebrates each person’s individuality and provides fans with an opportunity to enjoy the world of BAPE® × Stray Kids in their own way.

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