MARK & LONA releases a new winter visual featuring aespa’s KARINA, its first female brand ambassador, plus a special campaign.
November/11/2026 20:04
Luxury golf brand "MARK & LONA" will release its latest visual featuring aespa’s KARINA, the brand’s first female brand ambassador, starting Wednesday, November 11, 2026. The worn items will go on sale sequentially from the same day. In this "2026 Autumn/Winter Ambassador Selection STYLE #4," KARINA wears winter key items from the brand’s main line, the General collection, with a dignified presence. The main knit top is an impressive piece featuring a fluffy, three-dimensional knit texture unique to chenille yarn, and a drip-touch element skull and letter graphic boldly expressed in jacquard from the front to the sleeves. The slightly dropped-shoulder regular fit creates a natural relaxed feel, and it also includes details that make winter rounds comfortable, such as a lining with high windproof performance and side pockets with zippers. For outerwear, she wears a 3-way detachable down jacket that can be styled according to the scene. The combination of matte and glossy different materials creates a modern look, and the logo emblem sparkling at the chest adds a glamorous accent. By removing the hood and sleeves, it flexibly changes into a down jacket, hooded vest, or stand-collar vest, and responds to various climates and approaches. For the bottoms, she coordinates a padded skirt that is attractive for its light comfort with padding and its elegant trapeze silhouette. The rib design at the back waist adds sporty lightness and tightens the overall look smartly. On her feet, she pairs padded leg warmers that are easy to put on and take off with side zippers and that warmly wrap the legs with water-repellent polyester and fleece lining, achieving both high cold protection and excellent style enhancement. In addition, the faux-fur neck warmer that adds glamour around the neck has a voluminous, soft texture with the brand logo expressed in relief. The cross embroidery and skull studs applied to the opening add a subtle edge. Also, in the fashion film currently being released at some directly operated stores (including outlet stores), the special site, the official online store, and various SNS, an impressive styling is shown that combines a top with ribbon design, high-quality suede-like material, and faux-fur ear warmers made with POLARTEC® boa. The fashion film, which allows one to feel KARINA’s diverse charm even more deeply, is also worth attention. ■Campaign Information MARK & LONA × KARINA SPECIAL CAMPAIGN To commemorate the sale of KARINA’s worn items, a special campaign will be carried out. 1. MARK & LONA × KARINA original wallpaper gift To commemorate the launch of this collection, original wallpapers will be distributed sequentially. Please enjoy KARINA’s powerful yet beautiful visuals on your device. Download here 2. Fashion film screening The fashion film featuring KARINA will be screened at some directly operated stores (including outlet stores). *Details of each campaign will be announced from time to time on the special site and official SNS. <Stores carrying products> *The release date of products may differ depending on the store. Please check with store staff or the official online store for details. MARK & LONA Aoyama Store 1F Lexington Aoyama Building, 5-11-9 Minami-Aoyama, Minato-ku, Tokyo 107-0062 TEL: 03-6805-1551 MARK & LONA Omotesando Hills B3F, Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001 TEL: 03-5771-0967 MARKET STORE BY MARK & LONA Omotesando Hills B3F, Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001 TEL: 03-5843-0965 MARK & LONA GINZA SIX 5F, GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0064 TEL: 03-6263-8840 MARK & LONA Matsuzakaya Nagoya Store 4F North Building, Matsuzakaya Nagoya, 3-16-1 Sakae, Naka-ku, Nagoya, Aichi 460-8430 TEL: 050-5785-4585 MARK & LONA Hankyu Umeda Main Store 8F, Hankyu Umeda Main Store, 8-7 Kakudacho, Kita-ku, Osaka 530-8350 TEL: 06-6313-0929 MARK & LONA Daimaru Shinsaibashi Store 6F, Main Building, Section 31, 1-7-1 Shinsaibashisuji, Chuo-ku, Osaka 542-8501 TEL: 06-6484-7142 MARK & LONA Iwataya Main Store 6F, Iwataya Main Building, 2-5-35 Tenjin, Chuo-ku, Fukuoka 810-8680 TEL: 092-406-5380 MARK & LONA Daimaru Sapporo Store 5F, Daimaru Sapporo, 4-7 Kita 5-jo Nishi, Chuo-ku, Sapporo 060-0005 TEL: 011-206-4950 MARK & LONA Yokohama Takashimaya POP UP STORE 5F, Yokohama Takashimaya, 1-6-31 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa 220-8601, Section 3201 TEL: 045-620-0785 MARK & LONA Osaka Takashimaya POP UP STORE 5F, Osaka Takashimaya, 5-1-5 Namba, Chuo-ku, Osaka 542-8510 Golf Wear & Goods TEL: 06-6631-2347 MARK & LONA Daimaru Tokyo Store POP UP STORE 11F, Golf Wear & Goods Section, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-6701 TEL: 050-1782-9383 MARK & LONA Gotemba Premium Outlets 4260 Hillside, 1312 Fukasawa, Gotemba, Shizuoka 412-0023 TEL: 0550-78-6017 ■Related link "MARK & LONA" online store
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