A charity event for breast cancer awareness featured K-pop stars like aespa, IVE, and MAMAMOO at the Four Seasons Hotel in Seoul.

LIZDA, a skincare-focused makeup brand, has appointed IVE's Iso as its new muse, aligning with its vision of healthy, radiant skin. Known for its 'idol prep' primer line, LIZDA plans to launch a global campaign featuring Iso, enhancing its brand message. The brand recently succeeded in an offline project at 'AZIP Seongsu,' aiming to strengthen its unique market position in global beauty.

On the afternoon of the 30th, Taeyeon from Girls' Generation headed to Kaohsiung, Taiwan, via Incheon International Airport for the 'K-SPARK in KAOHSIUNG 2026' event. She also recently visited her pop-up store in Tokyo and had a fun interaction with fans regarding Tiffany's wedding, which has become a hot topic.

On the morning of the 30th, IVE departed Gimpo International Airport for an overseas schedule. Their agency reported 99 accounts for malicious posts and rights violations, stating they would submit evidence of post deletions and ID changes. Additionally, members Wonyoung and Minhyun attended a 'Tommy Hilfiger' event.

On the afternoon of the 29th, a photo call event for the bag brand TUMI took place at the Shinsegae Department Store in Gangnam, Seoul, attended by IVE's Liz and fromis_9's Lee Chaeyoung. However, Lee Chaeyoung was unable to attend another scheduled event due to stomach cramps and dehydration, as reported by her agency.

Ji Chang-wook has been announced as the MC for the Asia Artist Awards 2026, his first hosting role at an awards ceremony since his debut. The event will take place on December 5-6 in Kaohsiung, Taiwan, following last year's 10th anniversary. The AAA honors K-culture stars and features a lineup including IVE's Wonyoung as a co-MC.

On the afternoon of the 29th, the CARLYN flagship store opened in Donggyo-dong, Mapo District, Seoul, attended by celebrities including BTOB's Sungjae, IVE's Iso, Red Velvet's Wendy, and Thai actors Emmy & Bonnie. Sungjae expressed admiration for Lee Dong-wook, his co-star in 'Goblin', and Iso from IVE made a cute appearance at the opening event.

aespa has released the music video for their title track 'LEMONADE' from their 2nd full album. The video features a vibrant mood and captures the members' unique charm. The song combines a trendy electronic sound with a positive message about turning challenges into opportunities, promising to captivate global listeners with its refreshing summer vibe and diverse musical styles.

On the morning of the 29th, a Tommy Hilfiger pop-up store opened at Lotte Department Store in Seoul's Songpa district. Attendees included IVE's Wonyoung, Minhyun from Wanna One, and members from ALLDAY PROJECT and CRAVITY. The article notes that photos may vary due to local media coverage.

On the afternoon of the 28th, at Seoul's Jamsil Baseball Stadium, Hyunbin from ALL(H)OURS threw the first pitch for the KBO League game between the Doosan Bears and KT Wiz. Additionally, former IZ*ONE member Choi Yena and P1Harmony appeared on the March 25 broadcast of 'SHOW CHAMPION', and ALL(H)OURS released the MV for their title track 'DEAD MAN WALKING', featuring intriguing objects throughout.

aespa mentioned their collaboration with G-DRAGON during a press conference for their 2nd full album 'LEMONADE'. The track 'WDA' features a hip-hop base and showcases aespa's growth. KARINA revealed they envisioned G-DRAGON for the feature, enhancing the song's appeal with his unique style.