IVE's Wonyoung is named ambassador for MIUMIU Beauty, showcasing a blend of classic and trendy styles in her debut photoshoot.
April/2/2026 19:34
IVE's Wonyoung has become the ambassador for 'MIUMIU Beauty'. 'MIUMIU Beauty' announced today (2nd) the selection of Wonyoung as the ambassador for the perfume division in Korea and Japan, along with the release of a gravure featuring her. In the released gravure, she expresses the classic yet trendy sensibility unique to 'MIUMIU' with a neat styling of a knit vest, shirt, and skirt. In particular, in the close-up cut, she gazes at the camera while holding the perfume, naturally expressing the brand's sensibility that coexists refined beauty and playfulness, capturing the hearts of fans. The brand revealed the background of Wonyoung's selection as 'one of the most influential young icons representing the contemporary era', stating that she was chosen because she expresses modern femininity and individuality, deeply aligning with the brand's unique spirit of freedom and breaking conventions. Wonyoung, positioned as an icon representing the MZ generation with a positive mindset in any situation, has been active as a model for various brands in fashion, beauty, finance, and home appliances, continuing her irreplaceable journey. Starting with this gravure, she will work as an ambassador reflecting the aesthetics of 'MIUMIU' perfume, embodying the brand's identity where classic and sensibility coexist. IVE is scheduled to meet fans worldwide through their second world tour 'SHOW WHAT I AM', starting with a performance in Kuala Lumpur on the 4th.
Related Articles
On the morning of the 1st, Wonyoung from IVE attended the opening event for the ROLAROLA flagship store in Seoul's Jongno District. Additionally, she has been appointed as the local ambassador for Kérastase in Japan, with an image movie set to be released on April 1. A cute photo of her with a baby model has also captured attention.
Kérastase is hosting a pop-up event, 'ENTER THE WORLD OF GLOSS', from April 8-14 in Tokyo to celebrate the launch of 'Gloss Absolu' and the appointment of IVE's Wonyoung as a local ambassador. Attendees can experience the full product line, exclusive workshops, and special giveaways.
IVE will release their 4th EP 'LUCID DREAM' on May 27. The EP includes original songs like 'Fashion', which is the campaign song for App Store. A pre-release of 'Fashion' will be available on April 3. The EP will have various editions and includes a special event for buyers.
On the afternoon of the 29th, IVE arrived in Korea through Incheon International Airport after finishing their overseas schedule. Wonyoung was noted for her cute expression, possibly while bleaching her eyebrows, as behind-the-scenes photos were released. Additionally, there is a video of IVE departing for their overseas schedule.
Wonyoung of IVE highlighted her adorable charm during a gravure photoshoot, sharing multiple photos on Instagram. She showcased a range of outfits, from a blue-toned top with a white lace skirt to a white sleeveless dress, proving her status as a 'gravure master.' Her playful expressions and perfect body line, including her long neck and sharp shoulders, captivated fans.
Kérastase has appointed IVE's Wonyoung as its local ambassador in Japan starting April 2026. To celebrate, they will release a promotional video for the new 'Gloss Absolu' series, which addresses common hair issues. Wonyoung expresses excitement about sharing Kérastase's beauty philosophy with Japanese fans.
On the afternoon of the 23rd, IVE departed from Incheon International Airport for an overseas schedule. They performed a cover of Girls' Generation's 'Genie' and made a surprise appearance during the encore, captivating fans with their first 360-degree stage. Additionally, Wonyoung was announced as the face of the Tommy Jeans Spring 2026 campaign, showcasing her exceptional style.
Tommy Hilfiger announces IVE's Wonyoung as the face of its Spring 2026 campaign for Tommy Jeans. Captured in a relaxed music studio, she embodies optimism and creativity, showcasing reimagined classic items. The campaign highlights a connection to culture and self-expression, inviting a new generation into a vibrant world of style.
IVE successfully hosted their 4th fan concert, 'DIVE into IVE,' in Incheon, captivating fans with dynamic performances, interactive segments, and heartfelt messages. The concert featured a 360-degree stage, allowing for closer fan interaction, and showcased their latest hits, solidifying their presence as a top idol group. They plan to continue engaging with fans through an upcoming world tour.
IVE's music video for 'HEYA' has surpassed 100 million views on YouTube, making it their sixth video to reach this milestone. This achievement was announced during their fan concert, reinforcing the 'IVE syndrome' as their previous hits like 'LOVE DIVE' and 'After LIKE' also exceeded 300 million views. 'HEYA', released on April 29, 2024, features epic lyrics and a powerful hip-hop sound, leaving a strong impression on fans and listeners alike.
