TEAZEN, a popular kombucha brand, partners with TWICE as brand ambassadors, launching new products from March 2026.
January/6/2026 13:15Related Groups & Members
TEAZEN, which has won the Olive Young Award for four consecutive years (2021-2024), has appointed TWICE as its brand model. From March 1, 2026, they will sequentially launch collaborative packaging with TWICE in stores. TEAZEN is a fermented drink brand that has gained much support both domestically and internationally, with the concept of incorporating health and beauty into daily life effortlessly. TWICE, with their bright and positive energy, captivates people around the world across generations and borders. The image of TWICE aligns with the worldview that TEAZEN wants to convey, leading to the decision to appoint them as ambassadors. Kombucha is a drink made by adding sugar to black or green tea and fermenting it with beneficial bacteria and yeast. In Japan, it became a trend in the 1970s as 'tea mushroom' due to the gel-like clumps of bacteria formed during fermentation that resembled mushrooms. Recently, it has gained renewed attention among people conscious of beauty and health. 'TEAZEN Kombucha' is a stick-type kombucha that can be freeze-dried and enjoyed anytime by dissolving it in water, making it convenient for storage and portability. Even if you drink the whole cup, it has only 15 kcal, and despite being zero sugar and low calorie, it retains its sweet and sour taste. It contains 12 types of live lactic acid bacteria and prebiotics. The stick type is portable and dissolves easily in cold water, allowing enjoyment anytime, anywhere. It is recommended as a substitute for juice or for replacing dinner. ■ Product Information TEAZEN Lemon Kombucha Content: 50g (5g x 10 sticks) Price: ¥880 (excluding tax) Expiration date: 24 months TEAZEN Peach Kombucha Content: 50g (5g x 10 sticks) Price: ¥880 (excluding tax) Expiration date: 24 months TEAZEN Shine Muscat Kombucha Content: 50g (5g x 10 sticks) Price: ¥880 (excluding tax) Expiration date: 24 months <How to Enjoy> Add one stick to 300ml of cold water and mix well. Adding ice enhances the taste. *If you mix it with carbonated water (300ml), you can enjoy a stronger carbonation flavor, but be careful as excessive bubbles may overflow. ■ Related Links TEAZEN Japan Official Instagram
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