Felix from Stray Kids is named Gong Cha's global ambassador, launching special campaigns in Japan starting September 11.
September/8/2025 11:12Related Groups & Members
Gong Cha Japan Co., Ltd. has announced that Felix, a member of the globally popular Stray Kids and a fan of Gong Cha, will become the global ambassador starting September 11 (Thursday) in Japan. Felix is known as a long-time Gong Cha fan, often seen enjoying drinks, and has introduced his favorite drink menu 'Taro Milk (with pearl topping)' on social media, which has resonated with fans. From September 11 in Japan, as an ambassador, he will enhance Gong Cha through in-store decorations, BGM projects, and digital campaigns. Fans are encouraged to enjoy a special Gong Cha experience with Felix's recommended drinks. The ambassador commemorative campaign will also feature an original goods giveaway project 'Find Gong Cha×Felix.' By taking photos or videos at locations displaying 'Gong Cha×Felix' in Gong Cha stores or outdoor/indoor visions and posting them on X or Instagram, participants can win 'Original Collaboration Goods [1st Edition]' through a lottery. Additionally, special window decorations featuring his visuals will be implemented in some stores. A countdown campaign celebrating Felix's birthday on September 15 will also take place, with special videos broadcasted on outdoor and indoor visions at shopping centers like Lalaport and Lalaterrace. Stray Kids' songs will play as store BGM during business hours, and customers are encouraged to enjoy the experience. More details can be found on the special official website. (Content may change.) Gong Cha aims to continue creating a new tea culture, bringing 'happy tea time' into customers' daily lives.
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