
The 35th Seoul Music Awards (Seoul Music Awards, hereafter "Seoul Music Awards") will be held on June 20 at Inspire Arena in Yeongjongdo, Incheon. Hosted by Sports Seoul, the "Seoul Music Awards" organized by the organizing committee will meet global music fans this year with a splendid stage production and overwhelming scale at Inspire Arena. The biggest feature of the "Seoul Music Awards" is the principle of awarding the Grand Prize to only one group. Unlike other award ceremonies, this principle has been maintained to uphold the value and weight of the Grand Prize, establishing itself as a core indicator supporting the authority of the awards ceremony for 35 years. Since the first award given to Byung Jin-seop, global artists such as Seo Taiji and Boys, BTS, EXO, and NCT DREAM have walked this stage, and attention is focused on who will engrave their name this year. The "Seoul Music Awards" moved its timing to June starting last year to commemorate the 40th anniversary of Sports Seoul. In the previous 34th awards ceremony, (G)I-DLE won the Grand Prize and claimed the title of "Queen of K-POP." This year, many artists with global influence are expected to perform, and fans' interest in the Grand Prize winner is already rising. The organizing committee of the Seoul Music Awards revealed, "The 35th Seoul Music Awards will be a meaningful place where everyone who loves K-POP can share the excitement of the awards on-site. We want to provide the audience with a special experience on a high-quality stage that matches the dignity of the awards ceremony." Additional information on ticket reservation schedules, live broadcast channels, lineup of performers, and award categories will be released sequentially through official channels.
HYBE has raised concerns over unnecessary political interpretations of the red lighting for BTS's comeback, stating it reflects the key color of their new album 'ARIRANG'. The lighting will be displayed at major Seoul landmarks, including Gwanghwamun Square, for a concert on the 21st. HYBE urges the public not to politicize this cultural event.
SUGA from BTS participated in the 'MIND' program, a music-based therapy for autistic children, co-authoring a clinical manual. His previous donation of 5 billion won led to the establishment of the Min Yoongi Treatment Center, where he will engage with children through music starting in late 2024.
BTS has unveiled a preview of their new song "SWIM" from the upcoming album "ARIRANG," set to release on the 20th. The music video teaser features a cinematic scene in a museum, highlighting the song's upbeat alternative pop vibe. The album, produced by Bang Si-hyuk, explores universal emotions and BTS's identity. They will also hold a comeback live event and a special performance in New York.
BTS is set to perform in New York on March 23, marking their first full group appearance in the U.S. in nearly 4 years. The event celebrates their 5th full album 'ARIRANG' and will include a special performance and Q&A session for 1,000 fans. They will also host a large drone show in Seoul on March 21.
President Lee Jae-myung has directed full attention to safety measures ahead of BTS's concert at Gwanghwamun, emphasizing the importance of K-culture. He urged all relevant agencies to prepare for any potential incidents, especially after a recent fire in Myeongdong. BTS will release their album on the 20th and hold a live event on the 21st, broadcasted globally on Netflix.
The documentary 'BTS: THE RETURN' showcases BTS's past, present, and future, including their struggles and songwriting sessions. It highlights their identity and emotions, set to the traditional Korean song 'Arirang.' The film premieres on Netflix on March 27, 2026, alongside their new album 'ARIRANG.'
In response to a recent fire at a capsule hotel in Seoul, the South Korean government is conducting emergency fire safety inspections on 7,338 accommodations. This initiative aims to enhance safety for the expected influx of tourists during the upcoming BTS concert. Special inspections will focus on high-density areas and capsule hotels to ensure compliance with fire safety regulations.
BTS launches 'THE CITY ARIRANG SEOUL', a city-wide celebration from March 20 to April 19, featuring events like drone shows, music lounges, and interactive experiences across Seoul. The program coincides with the release of their new album 'ARIRANG' and includes various activities for fans.
Minnie from i-dle is featured on the cover of DAZED KOREA's February 2026 issue, showcasing her diverse styles. The cover coincides with the release of their new digital single 'Mono (Feat. skaiwater),' emphasizing themes of responsibility and focus. In an interview, Minnie credits her mother and grandmother as major influences in her life and work ethic.
BTS is set to host a historic comeback show titled 'BTS COMEBACK LIVE: ARIRANG' on Netflix. The event will showcase their new album and will be streamed live globally from Gwanghwamun Square in Seoul on March 21 at 8 PM. Directed by renowned Hamish Hamilton, it promises a unique viewing experience beyond a standard concert.
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