
The 35th Seoul Music Awards (Seoul Music Awards, hereafter "Seoul Music Awards") will be held on June 20 at Inspire Arena in Yeongjongdo, Incheon. Hosted by Sports Seoul, the "Seoul Music Awards" organized by the organizing committee will meet global music fans this year with a splendid stage production and overwhelming scale at Inspire Arena. The biggest feature of the "Seoul Music Awards" is the principle of awarding the Grand Prize to only one group. Unlike other award ceremonies, this principle has been maintained to uphold the value and weight of the Grand Prize, establishing itself as a core indicator supporting the authority of the awards ceremony for 35 years. Since the first award given to Byung Jin-seop, global artists such as Seo Taiji and Boys, BTS, EXO, and NCT DREAM have walked this stage, and attention is focused on who will engrave their name this year. The "Seoul Music Awards" moved its timing to June starting last year to commemorate the 40th anniversary of Sports Seoul. In the previous 34th awards ceremony, (G)I-DLE won the Grand Prize and claimed the title of "Queen of K-POP." This year, many artists with global influence are expected to perform, and fans' interest in the Grand Prize winner is already rising. The organizing committee of the Seoul Music Awards revealed, "The 35th Seoul Music Awards will be a meaningful place where everyone who loves K-POP can share the excitement of the awards on-site. We want to provide the audience with a special experience on a high-quality stage that matches the dignity of the awards ceremony." Additional information on ticket reservation schedules, live broadcast channels, lineup of performers, and award categories will be released sequentially through official channels.
Bang Si-hyuk, chairman of HYBE, is the largest stockholder in K-culture with a valuation of 4.8 trillion won. Recent interest in Korean content, fueled by BTS's upcoming concert, has led to a rise in stock values. The total valuation of K-culture stockholders has increased to 6.1 trillion won, with notable figures like Park Jin-young and Yang Hyun-suk following.
Ahead of BTS's comeback concert at Gwanghwamun, Jin and RM shared messages on Weverse, expressing gratitude to fans and urging safety. They highlighted the importance of following safety protocols and respecting staff instructions to ensure a successful event. The concert is set for the 21st, with significant police presence expected due to large crowds.
815 VIDEO has announced that INB100 has failed to pay 66 million won for the production of EXO's 'Overdrop' music video. Despite receiving an initial payment, the remaining balance has not been settled after multiple requests. The company expresses regret over the unpaid amount and may take necessary actions if payment is not made soon.
BTS is set to make a comeback with their new song 'SWIM,' which emphasizes perseverance in life's challenges. A teaser for the music video was released, featuring the members on a white sailboat. The album 'ARIRANG' drops on the 20th, and they will appear on 'The Tonight Show' after 4 years. A city project in Seoul is also planned.
HYBE has raised concerns over unnecessary political interpretations of the red lighting for BTS's comeback, stating it reflects the key color of their new album 'ARIRANG'. The lighting will be displayed at major Seoul landmarks, including Gwanghwamun Square, for a concert on the 21st. HYBE urges the public not to politicize this cultural event.
SUGA from BTS participated in the 'MIND' program, a music-based therapy for autistic children, co-authoring a clinical manual. His previous donation of 5 billion won led to the establishment of the Min Yoongi Treatment Center, where he will engage with children through music starting in late 2024.
BTS has unveiled a preview of their new song "SWIM" from the upcoming album "ARIRANG," set to release on the 20th. The music video teaser features a cinematic scene in a museum, highlighting the song's upbeat alternative pop vibe. The album, produced by Bang Si-hyuk, explores universal emotions and BTS's identity. They will also hold a comeback live event and a special performance in New York.
BTS is set to perform in New York on March 23, marking their first full group appearance in the U.S. in nearly 4 years. The event celebrates their 5th full album 'ARIRANG' and will include a special performance and Q&A session for 1,000 fans. They will also host a large drone show in Seoul on March 21.
President Lee Jae-myung has directed full attention to safety measures ahead of BTS's concert at Gwanghwamun, emphasizing the importance of K-culture. He urged all relevant agencies to prepare for any potential incidents, especially after a recent fire in Myeongdong. BTS will release their album on the 20th and hold a live event on the 21st, broadcasted globally on Netflix.
The documentary 'BTS: THE RETURN' showcases BTS's past, present, and future, including their struggles and songwriting sessions. It highlights their identity and emotions, set to the traditional Korean song 'Arirang.' The film premieres on Netflix on March 27, 2026, alongside their new album 'ARIRANG.'
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