NewJeans' official SNS posts spark fan protests due to inappropriate advertising during their hiatus, leading to legal disputes with ADOR.
September/8/2025 18:08Related Groups & Members
The group NewJeans, which is in a state of activity suspension, faced protests from fans regarding a post on their official SNS account. On the 6th, through the NewJeans official channel, a post featuring the members as models for the color contact brand 'OLENS' was published with the hashtag 'advertisement.' The released images were not typical advertising photos but consisted solely of the members' selfies, attracting attention. Some fans reacted negatively, asking, 'Why use such photos for advertising?' 'I don't know who posted this,' and 'Is it right to post ads while in a state of activity suspension?' Previously, NewJeans held an emergency press conference on November 28 last year, declaring they would leave the company as their improvement requests to ADOR were not accepted. The members revealed they would terminate their exclusive contracts at 0:00 on November 29, 2024, and embark on independent activities. In response, ADOR immediately filed a lawsuit in court to confirm the validity of the exclusive contract and applied for a provisional disposition to prevent them from independently entering into advertising contracts or activities. The 50th Civil Division of the Seoul Central District Court (Chief Judge Kim Sang-hoon) accepted ADOR's provisional disposition on March 21 last year, deciding that 'NewJeans members cannot engage in external activities without ADOR's approval.' NewJeans appealed this decision, but the court upheld the provisional disposition, rejecting all appeals. - Incorrect information about NewJeans spread... KBS officially apologized, stating 'the relevant part has now been deleted.' - NewJeans' Minji and Daniel attended a lawsuit regarding their exclusive contract with ADOR... mediation is set for September 11.
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