SEVENTEEN's Japan tour features a collaboration with Azabu-Juban, transforming it into 'Azabu 17' with events and promotions.
November/26/2024 14:35Related Groups & Members
In conjunction with SEVENTEEN's world tour Japan performance 'SEVENTEEN [RIGHT HERE] WORLD TOUR IN JAPAN', a concert-linked project 'SEVENTEEN [RIGHT HERE] THE CITY' is being implemented, and the Azabu-Juban shopping district will hold an event called 'Azabu 17' from November 30 (Saturday) to December 8 (Sunday). At 'SEVENTEEN [RIGHT HERE] THE CITY TOKYO', in collaboration with restaurants, commercial facilities, theme park attractions, and illumination trees, many programs will be available in the city before and after the Tokyo Dome performances on December 4 (Wednesday) and 5 (Thursday). A digital stamp rally connecting the locations of each program is also underway (a common initiative with other concert cities). This collaboration involves over 300 stores, including long-established restaurants from the Edo period and modern cafes and shops, in the historic Azabu-Juban shopping district. During the 'Azabu 17' collaboration, about 50 special flags will be displayed in the shopping district from November 30 (Saturday) to December 8 (Sunday), and banners will appear near Azabu-Juban Station. From December 3 (Tuesday) to 6 (Friday), life-size cutouts of SEVENTEEN's character 'Bongbong' and the members will be present, and a campaign will offer a linen gift bag with the 'Azabu 17' logo for purchases of 2,000 yen or more at participating stores. Additionally, three stamp rally spots will be set up in the shopping district. This is the first time Azabu-Juban shopping district has collaborated with an artist IP. In regard to this collaboration, Azabu-Juban shopping district commented, 'We are very happy to have the opportunity to collaborate with the globally active artist SEVENTEEN. Azabu-Juban is a historic shopping district with a rich international flavor, attracting many visitors from abroad. We hope that first-time visitors will experience the charming town of Azabu-Juban, and during the four days of 'Azabu 17', we invite everyone to enjoy the excitement from SEVENTEEN's performances.' The 'SEVENTEEN [RIGHT HERE] WORLD TOUR IN JAPAN' will kick off with performances in Aichi at Vantelin Dome Nagoya on November 29 (Friday) and 30 (Saturday), followed by Tokyo, Osaka, and Fukuoka. 'SEVENTEEN [RIGHT HERE] THE CITY AICHI' started on November 22 (Friday) in various locations in Nagoya and is already bustling with many fans, with details of the Fukuoka program to be announced soon. More details about 'SEVENTEEN [RIGHT HERE] THE CITY' can be found on the special website.
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