LUX and TWICE launch new products with a special movie showcasing the members' natural beauty and hair care experiences.
October/7/2024 12:59
Starting today (7th), in conjunction with the launch of LUX×TWICE collaboration products, a special movie '#BeHairself Shining Hair as Myself Part 2' capturing the natural shining appearances of TWICE members, following the first part released in July, as well as making-of footage and interview videos have been released. The video is a special movie aligned with the original tie-up song 'Inside of me' announced in July. In the main special movie, serious and cool expressions that are usually not shown are captured, while the making-of footage and interview videos showcase the members' good relationships and their shining appearances. In the special interview, members talk about their 'shining moments,' the 'hair troubles' they have felt despite appearing perfect, and the good things that have come from having 'shiny hair,' sharing their individual stories. Particularly, Mina revealed that she feels Cheyong looks radiant when she is happily drawing whatever she likes. Although TWICE is known for their beautiful 'shiny hair,' they frequently change hairstyles and colors to match their songs, which sometimes leads to damaged and split hair. The special movie highlights the beautiful 'shiny hair' that the TWICE members have worked hard to maintain. Additionally, comments from dance expert Momo indicate that having 'shiny hair' allows her to showcase her hair beautifully while dancing, while Tzuyu mentioned that 'having shiny hair boosts confidence and makes one shine even more.' The making-of movie allows viewers to see each TWICE member's handwritten '#BeHairself.' From serious and cool expressions during filming to Sana waving and smiling at the camera, and Jeongyeon's cute gestures, there is much to watch. Dahyun brings laughter to the set by dancing during breaks, while Momo is seen trying to balance a mini tiara on her head while staring into a mirror, showcasing their individual shining moments. In a scene where they are instructed to 'walk,' they display their walking skills, transforming the studio filming location into a runway of beauty and shine. In a scene where all members read LUX's brand slogan together, they demonstrate their close bond without missing a beat. During the filming of a TikTok challenge demonstration video, Jihyo flaunts her shiny hair that she has grown for about a year, while Nayeon shows the trendy 'Ruda Heart' pose by framing her face with her hands, confirming the fun atmosphere of the TWICE filming set until the end.
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