Kérastase's pop-up event celebrates the launch of 'Gloss Absolu' and features exclusive experiences from April 8-14 in Tokyo.
March/30/2026 18:27
The professional luxury hair care brand "Kérastase" will hold a pop-up event "ENTER THE WORLD OF GLOSS: A World of Shiny, Dewy Hair that Makes Your Heart Flutter" from April 8 (Wednesday) to April 14 (Tuesday) at @cosme TOKYO to commemorate the launch of the new product "Gloss Absolu" and the appointment of IVE's Wonyoung as a local ambassador. At the venue, visitors can try all products in the "Gloss Absolu" series, including the popular hair oil "Glazed Drops", and enjoy special experiences such as creating original accessories exclusive to those who purchase products. Additionally, from April 1 (Wednesday) to April 28 (Tuesday), Kérastase products will be sold at the same store, and "Gloss Absolu" will be available for purchase on Atcosme Shopping starting April 1 (Wednesday). During this period, an exterior jack will also be implemented to color the streets of Harajuku. At the venue, attendees can purchase all products in the "Gloss Absolu" series, which leads to airy and bouncy shiny hair, including the popular hair oil "Glazed Drops". Event Overview: "ENTER THE WORLD OF GLOSS: A World of Shiny, Dewy Hair that Makes Your Heart Flutter". Event Period: April 8 (Wednesday) to April 14 (Tuesday). Business Hours: 11:00 AM to 9:00 PM (according to @cosme TOKYO's business hours). Venue: @cosme TOKYO 1F Pop-up Space (1-14-27 Jingumae, Shibuya, Tokyo). Admission: Free (some content is limited to purchasers). Event Concept: ENTER THE WORLD OF GLOSS. The moment you open the door, you will be greeted by a world of "Gloss" that reflects light and glistens with moisture. Kérastase proposes a new sensation of "dewy shiny hair" experience. This is an immersive luxury experience event where you can meet your best shine ever. Four Special Experience Contents: This event offers four special experiential contents that allow you to enjoy the world of "Gloss Absolu" that leads to airy and bouncy dewy shiny hair through your five senses. 1. GLAZE UP MIRROR: New product "Glazed Drops" experience area. A self-experience corner where you can feel the "dewy shiny hair" that reflects light like a mirror. In front of the mirror, experience the moment when you apply "Glazed Drops" with your own hands, wrapping your hair in a light "thin film shine veil" without stickiness. 2. PERSONAL GLOSS SESSION: A private experience with an advisor to master dewy shine. One-on-one personal sessions that explain how to use Glazed Drops and delve into the product's charm. 3. GLAZE & CREATE WORKSHOP: [Purchaser Exclusive] Original accessory creation. A special workshop that only customers who purchase "Glazed Drops" can participate in. Choose parts inspired by the transparent and dewy shine, and create your own original accessory that can be attached to "Glazed Drops". *Limited quantity, ends when sold out. 4. THE SURPRISE DROPS: A capsule machine with no losers. Those who follow the official X and post about the event will receive a "Surprise Drop" from Kérastase. Enjoy the excitement of not knowing what you will receive, such as sample-sized products or limited original goods, along with a luxurious gift. *Limited to one per person and ends when sold out.
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