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BLACKPINK becomes the first artist to reach 100M YouTube subscribers ahead of their new album, showcasing their global influence.

BLACKPINK becomes the first artist to reach 100M YouTube subscribers ahead of their new album, showcasing their global influence.

February/21/2026 12:25

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BLACKPINK, with the release of their new album approaching, has established a record of 100 million YouTube subscribers, the first for any artist worldwide, proving their presence. According to YG ENTERTAINMENT today (21st), BLACKPINK's YouTube channel surpassed 100 million subscribers around 7:30 PM the previous day. This is the first record among all artists globally, and it has been about 9 years and 8 months since the channel was established on June 28, 2016. Particularly, since entering the promotion for their 3rd mini-album 'DEADLINE', the number of subscribers has rapidly increased. In fact, following the announcement video for the new album released on the 15th of last month, over 10,000 new subscribers have been added daily, indicating fans' immense expectations for the new musical world they are about to unfold. On YouTube, which is leading changes in the global music market, the number of subscribers serves as an indicator of loyal fans' interest. Despite already solidifying their status as a world-leading group, it is evident that BLACKPINK's fandom continues to expand. Previously, in July 2020, they became the first non-English speaking artist to be listed in the 'Top 5 YouTube Subscribers'. They then surpassed famous pop stars like Ariana Grande, Eminem, Ed Sheeran, Marshmello, and Justin Bieber, climbing to the top spot among global artists in September 2021, a position they have firmly maintained since. Their view counts are also overwhelming. BLACKPINK has produced a total of 50 pieces of content with over 100 million views on YouTube, and their official YouTube channel has reached a cumulative view count of 41.1 billion. Such achievements have led to their official recognition in the Guinness World Records as the 'band with the most views on YouTube'. BLACKPINK will release their 3rd mini-album 'DEADLINE' at 2 PM on the 27th, featuring five tracks including the title song 'GO' and pre-released songs 'JUMP', 'Me and my', 'Champion', and 'Fxxxboy'. YG ENTERTAINMENT stated, 'Like the title 'DEADLINE', the album will be filled with 'the best moments that cannot be returned' and 'the current BLACKPINK shining the brightest at this moment'.

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