IVE's Wonyoung is chosen as the global model for Dr. Althea, enhancing the brand's presence in international markets.
March/3/2026 13:45
IVE's Wonyoung has been selected as the global model for 'Dr. Althea'. The Pure Lab announced on the 28th of last month the preview video for Wonyoung's new campaign, followed by the release of a gravure today (3rd), conveying the news of her selection as the global model for the skincare brand 'Dr. Althea'. The brand stated regarding Wonyoung's selection as a model, 'Based on the rapid growth in major overseas markets recently, we promoted strategic collaboration to further strengthen Dr. Althea's global scale and symbolism.' They continued, 'To effectively convey the brand philosophy of clean beauty to the global MZ generation, we chose Wonyoung, a K-icon with influence in the world market, as the model.' The brand plans to sequentially release campaign videos and visuals featuring Wonyoung and will launch outdoor advertisements in key locations such as Gangnam and Hongdae to promote the campaign. Wonyoung's group IVE is continuing activities with their 2nd full album 'REVIVE+' and the title track 'BLACKHOLE'.
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