ILLIT's first single "NOT CUTE ANYMORE" released with a music video, showcasing a bold new image and sound, challenging traditional cuteness.
November/24/2025 18:56Related Groups & Members
ILLIT released their 1st single "NOT CUTE ANYMORE." Today, on the 24th, they released the music video for the title track along with the single. Through previously released concept photos, they expressed a unique and chic atmosphere in the "NOT CUTE" version, and a cool and wild sensibility in the "NOT MY NAME" version, showcasing ILLIT's distinctive colors. In particular, the content hinting at the music video for the title track "NOT CUTE ANYMORE" attracted attention by breaking away from the traditional bright and lively girl image. The pink tombstone inscribed with "CUTE IS DEAD" and the scene of Mocha with intense visuals firing a gun evoke a mystery film, stimulating curiosity. Through this song, ILLIT has shown their growth in music. The title track "NOT CUTE ANYMORE" intuitively expresses the complex feelings of a girl who does not want to be seen as cute, exuding an atmosphere distinct from the music genres they have showcased so far. Their agency BELIFT LAB commented, "We hope you enjoy ILLIT's wide musical world." The song was produced by popular producer Jasper Harris, who has worked on Billboard Hot 100 No. 1 hits and Grammy-nominated songs. Global singer-songwriters like Sasha Alex Sloan and youra participated in the production, bringing out ILLIT's diverse charm. The "NOT CUTE ANYMORE" sticker challenge, conducted prior to the song's release, has already become a topic of conversation, especially among those in their teens and twenties. The stickers feature the collaboration character "Little Mimi" along with phrases like "I am not defined by cuteness" and "Cuteness alone is not enough to explain me," resonating with many.
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ILLIT has unveiled a preview of their upcoming single "NOT CUTE ANYMORE," heightening anticipation for their comeback. The music video teaser showcases the members' striking visuals and features a reggae-influenced pop sound. The song expresses a desire to be seen beyond cuteness, with production by Jasper Harris. Fans are participating in a sticker challenge to celebrate the release.
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ILLIT has released intriguing hints about their upcoming single 'NOT CUTE ANYMORE' and its music video, increasing excitement for their comeback. The group shared moving posters featuring intense visuals, showcasing their unique style and musical evolution. The title track, produced by Jasper Harris, expresses a desire to break free from being seen as just cute. The official teasers will be unveiled on the 21st and 23rd, with the single and music video dropping on the 24th at 6 PM.
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ILLIT has heightened anticipation by releasing new concept photos for their debut single 'NOT CUTE ANYMORE'. The 'NOT MY NAME' version emphasizes individuality and confidence, featuring members in unique biker looks. Fans are excited about the fresh concepts, with reactions highlighting the intriguing differences from the previously released 'NOT CUTE' version. The single, which explores the theme of self-perception, will be released on the 24th, accompanied by a music video.
