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BLACKPINK's "DDU-DU DDU-DU" performance video surpasses 500M views on YouTube, setting new records and proving global popularity.

BLACKPINK's "DDU-DU DDU-DU" performance video surpasses 500M views on YouTube, setting new records and proving global popularity.

April/29/2024 11:13

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BLACKPINK's "DDU-DU DDU-DU" performance video has surpassed 500 million views on YouTube. According to YG ENTERTAINMENT, BLACKPINK's "DDU-DU DDU-DU" performance video exceeded 500 million views on YouTube around 11:02 p.m. on April 26. This is a record in about 5 years and 10 months since it was released on June 18, 2018. Among the 45 videos of BLACKPINK posted on YouTube with over 100 million views, this performance video is the fourth to surpass 500 million views. It demonstrates the strong interest of global fans in their performances. The music video for "DDU-DU DDU-DU" (with 2.1 billion views) also boasts enduring popularity, setting new records for K-POP groups in terms of highest and most views per minute and per second. The title track of their 1st mini album "SQUARE UP" is addictive with a strong refrain and a popular point dance resembling shooting a gun with both hands, becoming the most viewed K-POP music video worldwide that year. It also achieved great success on various music charts in Korea and abroad. It topped various music charts in Korea and reached 40th and 55th place on the American "Billboard 200" and "HOT100," respectively, setting the highest ranking for a K-POP girl group at the time. On the world's largest music platform, Spotify, it has surpassed 690 million streams and is heading towards 700 million. Last year, BLACKPINK successfully held their "BORN PINK" world tour for the 66th time in 34 cities worldwide, setting a record for the largest-scale world tour by a K-POP girl group. They also made their mark as the first Asian artists to headline the largest music festivals in America, "Coachella Valley Music and Arts Festival" (with a total of 250,000 people over two days) and the UK's "BST Hyde Park" (65,000 people), performing in front of approximately 2,115,000 music fans and proving their presence as "world-class" artists.

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