NewJeans features in the 'ZERO Pose Challenge' video, showcasing fun poses related to the sugar-free 'ZERO' brand snacks and ice cream.
October/17/2024 04:00
Starting from spring 2024, NewJeans, who is used as the advertising model for 'ZERO' with zero sugar and zero sugar content, will appear in a new web video 'ZERO Pose Challenge' released on the 'ZERO' brand site and various official Lotte accounts. In this video, the members of NewJeans improvise poses according to prompts like 'Delicious!', 'I'm shy!', 'I love it!', 'A little embarrassing!', 'Look at me!', 'I might get angry!', 'Cute', etc., in time with the call '3, 2, 1, ZERO!'. Of course, the familiar 'rabbit' pose is included, and the members challenge themselves with unique poses according to each prompt. The project was planned with the hope of making more people aware of the 'ZERO' product, making them feel close to it, and conveying that it is a sweet and delicious snack or ice cream that can be enjoyed casually, even though it has zero sugar and zero sugar content. The new web video features a total of five episodes with solo appearances by the members. Just like the diverse expressions and poses of NewJeans members, we hope everyone can enjoy 'ZERO' without hesitation at any time. This project involves taking poses that match the prompts given at the timing of 'ZERO!' when '3, 2, 1, ZERO!' is called. The prompts for Minji are 'Cute' and 'Delicious!'. In the 'Cute' pose, she places her hands under her chin and smiles brightly. In the 'Delicious!' pose, she puts her hands together, expressing the joy of eating. In the familiar 'rabbit' pose, she makes ears with both hands while maintaining a slightly composed face. In the decisive pose holding 'ZERO' products, she holds the Zero Sugar Free Biscuit <Butter>, tilting her head and striking a cute pose. For Hae-rin, the prompts are 'Cool' and 'A little embarrassing!'. In the 'Cool' pose, she seals her previously smiling face at the moment of 'ZERO', places her hands on her hips, and shows a cool expression. In the 'A little embarrassing!' pose, she places her hands at her mouth, showing a gentle smile. In the 'rabbit' pose, she shows a pose with her ears standing up, and in the decisive pose holding 'ZERO' products, she holds the Zero Mini Cup <Vanilla> and smiles brightly. For Hae-in, the prompts are 'Oh no!' and 'Look at me!'. In the 'Oh no!' pose, Hae-in poses with her head in her hands. In the following 'Look at me!' pose, she brings both hands under her chin, showcasing her appealing side. In the 'rabbit' pose, she flutters her hands while winking and showing various expressions. In the final decisive pose holding 'ZERO' products, she points to the Zero Biscuit Crunch Chocolate Bar, firmly promoting the product. For Daniel, the prompts are 'Wow! Surprised!' and 'I love it!'. In the 'Wow! Surprised!' pose, he brings both hands close to his mouth, recreating a surprised expression. In the 'I love it!' pose, he expresses overflowing love with his whole body. In the 'rabbit' pose, he keeps his right ear up while flapping his left ear. In the decisive pose holding 'ZERO' products, he holds the Zero Milk Candy (bag) carefully with both hands while winking. For Hani, the prompts are 'I'm shy!' and 'I might get angry!'. In the 'I'm shy!' pose, she crosses her arms and shows a slightly bashful expression. In the 'I might get angry!' pose, she places her hands on her hips and puffs her cheeks slightly. In the 'rabbit' pose, she makes ears with both hands and flutters them with a smile. In the decisive pose holding 'ZERO' products, she energetically shows 'ZERO' with a big smile. Behind-the-scenes footage of the 'ZERO Pose Challenge' will be released sequentially on the official YouTube channel 'LOTTE' along with one video featuring all members and five solo videos. Please look forward to it. Additionally, the 'Zero Mini Cup <Vanilla> meets NewJeans' and 'Zero Mini Cup <Uji Matcha> meets NewJeans' featuring NewJeans' visuals will finally be released on October 21 (Monday). On the same day, a new campaign 'ZERO meets NewJeans Present Campaign' will also start at 10:00 AM on October 21 (Monday). A total of 3,000 people will be selected to receive a set of two types of NewJeans original clear files (A4) and a collection of 'ZERO' series snacks with zero sugar and zero sugar content (10 items including chocolate, biscuits, candies, etc.). ◆ NewJeans Comment: We conducted the project 'ZERO Pose Challenge', where we expressed various poses spontaneously! Of course, the 'rabbit' pose is included, and each member challenged different prompts, leading to new discoveries among the members, such as 'Wow, we can show such cute expressions!' We hope you watch the video and discover our new sides, and we encourage you to try this project as well. We would be happy if even a little bit of our love for 'ZERO' piques your interest.
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