
Starting from spring 2024, NewJeans, who is used as the advertising model for 'ZERO' with zero sugar and zero sugar content, will appear in a new web video 'ZERO Pose Challenge' released on the 'ZERO' brand site and various official Lotte accounts. In this video, the members of NewJeans improvise poses according to prompts like 'Delicious!', 'I'm shy!', 'I love it!', 'A little embarrassing!', 'Look at me!', 'I might get angry!', 'Cute', etc., in time with the call '3, 2, 1, ZERO!'. Of course, the familiar 'rabbit' pose is included, and the members challenge themselves with unique poses according to each prompt. The project was planned with the hope of making more people aware of the 'ZERO' product, making them feel close to it, and conveying that it is a sweet and delicious snack or ice cream that can be enjoyed casually, even though it has zero sugar and zero sugar content. The new web video features a total of five episodes with solo appearances by the members. Just like the diverse expressions and poses of NewJeans members, we hope everyone can enjoy 'ZERO' without hesitation at any time. This project involves taking poses that match the prompts given at the timing of 'ZERO!' when '3, 2, 1, ZERO!' is called. The prompts for Minji are 'Cute' and 'Delicious!'. In the 'Cute' pose, she places her hands under her chin and smiles brightly. In the 'Delicious!' pose, she puts her hands together, expressing the joy of eating. In the familiar 'rabbit' pose, she makes ears with both hands while maintaining a slightly composed face. In the decisive pose holding 'ZERO' products, she holds the Zero Sugar Free Biscuit <Butter>, tilting her head and striking a cute pose. For Hae-rin, the prompts are 'Cool' and 'A little embarrassing!'. In the 'Cool' pose, she seals her previously smiling face at the moment of 'ZERO', places her hands on her hips, and shows a cool expression. In the 'A little embarrassing!' pose, she places her hands at her mouth, showing a gentle smile. In the 'rabbit' pose, she shows a pose with her ears standing up, and in the decisive pose holding 'ZERO' products, she holds the Zero Mini Cup <Vanilla> and smiles brightly. For Hae-in, the prompts are 'Oh no!' and 'Look at me!'. In the 'Oh no!' pose, Hae-in poses with her head in her hands. In the following 'Look at me!' pose, she brings both hands under her chin, showcasing her appealing side. In the 'rabbit' pose, she flutters her hands while winking and showing various expressions. In the final decisive pose holding 'ZERO' products, she points to the Zero Biscuit Crunch Chocolate Bar, firmly promoting the product. For Daniel, the prompts are 'Wow! Surprised!' and 'I love it!'. In the 'Wow! Surprised!' pose, he brings both hands close to his mouth, recreating a surprised expression. In the 'I love it!' pose, he expresses overflowing love with his whole body. In the 'rabbit' pose, he keeps his right ear up while flapping his left ear. In the decisive pose holding 'ZERO' products, he holds the Zero Milk Candy (bag) carefully with both hands while winking. For Hani, the prompts are 'I'm shy!' and 'I might get angry!'. In the 'I'm shy!' pose, she crosses her arms and shows a slightly bashful expression. In the 'I might get angry!' pose, she places her hands on her hips and puffs her cheeks slightly. In the 'rabbit' pose, she makes ears with both hands and flutters them with a smile. In the decisive pose holding 'ZERO' products, she energetically shows 'ZERO' with a big smile. Behind-the-scenes footage of the 'ZERO Pose Challenge' will be released sequentially on the official YouTube channel 'LOTTE' along with one video featuring all members and five solo videos. Please look forward to it. Additionally, the 'Zero Mini Cup <Vanilla> meets NewJeans' and 'Zero Mini Cup <Uji Matcha> meets NewJeans' featuring NewJeans' visuals will finally be released on October 21 (Monday). On the same day, a new campaign 'ZERO meets NewJeans Present Campaign' will also start at 10:00 AM on October 21 (Monday). A total of 3,000 people will be selected to receive a set of two types of NewJeans original clear files (A4) and a collection of 'ZERO' series snacks with zero sugar and zero sugar content (10 items including chocolate, biscuits, candies, etc.). ◆ NewJeans Comment: We conducted the project 'ZERO Pose Challenge', where we expressed various poses spontaneously! Of course, the 'rabbit' pose is included, and each member challenged different prompts, leading to new discoveries among the members, such as 'Wow, we can show such cute expressions!' We hope you watch the video and discover our new sides, and we encourage you to try this project as well. We would be happy if even a little bit of our love for 'ZERO' piques your interest.
Min Hee-jin, former head of ADOR, has launched a new entertainment agency called 'ooak Co., Ltd.' She shared a photo of the logo and explained its meaning, 'Only one always known.' The agency will focus on artist management, music production, and event planning, with its location in Gangnam, Seoul. Speculation arises about her plans for NewJeans amid ongoing legal disputes with ADOR.
As a lawsuit regarding NewJeans' exclusive contract approaches, former ADOR representative Min Hee-jin has established a new entertainment agency, ooak Co., Ltd. The company focuses on artist management, music production, and event planning. This marks the first official update on her activities since leaving ADOR, leading to speculation about her intentions post-lawsuit.
On October 15, a charity event for the 20th Breast Cancer Awareness Campaign took place at the Four Seasons Hotel in Seoul. The event featured numerous K-pop stars, including members of BTS, BIGBANG, and Stray Kids, as well as popular actors, creating a glamorous atmosphere. The event highlighted the importance of breast cancer awareness and showcased the unity of the entertainment industry.
BTS, BLACKPINK, Girls' Generation, and NewJeans made it to Rolling Stone's '250 Greatest Songs of the 21st Century' list. BTS's 'Spring Day' ranked 37th, praised for its universal themes of hope and loss. BLACKPINK's 'DDU-DU DDU-DU' ranked 142nd, showcasing their individual styles. Girls' Generation's 'Gee' ranked 170th, embodying charm, while NewJeans' 'Hype Boy' ranked 206th, celebrating youth culture and love.
The 'YOASOBI ASIA TOUR 2024-2025 “超現実|cho-genjitsu”' features live performances from NewJeans and AKMU. The tour runs from December 2024 to February 2025, with concerts in Korea on December 7 and 8. Live videos of 'Biri-Biri' with NewJeans and 'たぶん' with Lee Su-hyun were released on YouTube on October 7.
NewJeans' popular track 'ETA' has surpassed 400 million streams on Spotify, marking it as their seventh song to reach this milestone. Released in July 2023, 'ETA' features a fast beat with Favela Funk influences and has topped major Korean charts alongside 'Super Shy'. The dynamic performance incorporating hip-hop and jersey club dance has also been well-received. Overall, NewJeans has released 15 songs with over 100 million streams on Spotify, accumulating over 6.7 billion total streams across all their tracks.
Daniel of NewJeans recently went for an early morning run with SEAN from Jinusean, sharing insights about fans and future race preparations. Meanwhile, NewJeans is in a legal dispute with their agency ADOR regarding their exclusive contract, with a court session held on September 11 that ended without a conclusion, leading to a verdict expected on October 30.
On the afternoon of the 24th, an open talk featuring Tony Leung and director Ildiko Enyedi took place at the 30th Busan International Film Festival. Established in 1996, this prestigious festival is Asia's largest and runs from September 17 to 26. Additionally, behind-the-scenes details of Leung's appearance in NewJeans' music video 'Cool With You' were revealed.
While NewJeans is on hiatus, Daniel has been actively running with Sean, preparing for the Sydney Marathon. Recently, she completed her first 10km in 47 minutes and 27 seconds, impressing many. Sean praised the event, highlighting the perfect weather and vibes. Daniel has been managing her health during this break from her group due to conflicts with her agency, ADOR.
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