TWICE’s Momo discusses her Miu Miu holiday campaign, favorite items, holiday plans, and cherished memories with family and members.
November/5/2026 19:26
Momo of TWICE, who made her first appearance as an ambassador in MIU MIU’s 2026 holiday advertising campaign. A Q&A was released that gives a glimpse of Momo’s personal side, including episodes from the campaign shoot, her favorite items, how she will spend this year’s holidays, and memories with TWICE members. — What kind of brand is Miu Miu to you, Momo? Momo: Miu Miu is a very important and beloved brand to me that made me realize again the fun and freedom of fashion! — How was the advertising shoot for the Holiday Collection 2026? Please tell us an episode. Momo: Being able to shoot together with many wonderful models and professionals was a fresh and very inspiring experience for me. The atmosphere on set was also different from usual, and there were many new discoveries. What left the strongest impression on me was that the time we spent creating various visuals together was very fun. It was playful yet natural, and it truly became a special experience. — What differences and similarities are there between the Momo expressed in the advertising campaign and your usual self? Momo: In this campaign, I think I was able to express various sides of myself that are a little different from the me that everyone usually sees. I was able to show a more natural version of myself, and I was able to approach the shoot with a free and relaxed feeling. — How was the shoot using stuffed animals? Momo: I love stuffed animals, so the moment I saw them during the shoot, I got really excited! The fact that various animal stuffed animals had Miu Miu scarves and charms on them was also very attractive, and I want to get them as soon as they go on sale! — What are your favorite items in the Holiday Collection 2026? Momo: I heard that the stuffed animals that were with us during the shoot will become charms, and I’m really looking forward to that now! I want to attach them to bags like Vivant and Arcadie that I was given to hold during the shoot. — Please tell us your plans for this year’s holidays. Momo: I haven’t decided anything specific yet, but this year I want to spend a relaxed time at home with my dogs! — Please tell us your holiday memories. Momo: For me, the biggest memory of the holiday season is always spending time with important people. When I was young, I loved spending the holidays with my family, and after moving to Korea, I have shared many special times with the TWICE members as well. Spending time together, chatting, exchanging gifts. Those ordinary moments are also irreplaceable memories. — What was the happiest holiday gift you have ever received? Also, what gift that you gave stands out in your memory? Momo: Exchanging gifts with the TWICE members through “manito” is one of the pleasures of the holiday season. There was a time when a TWICE member gave me a stuffed animal that I love, and I still treasure it. — The Vivant and Arcadie bags used in the advertising shoot, when would you like to carry them? Momo: I would like to carry them when going shopping or when traveling overseas. They go well with any coordination, so they are especially perfect for days when I want to go out a little dressed up. I like that I can enjoy fashion while always carrying the things I need in my daily life.
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