Kérastase announces IVE's Wonyoung as Japan ambassador starting April 2026, promoting the new 'Gloss Absolu' hair care line.
March/27/2026 11:00
Professional luxury hair care brand 'Kérastase' announced that IVE's Wonyoung will become the local ambassador for Japan starting in April 2026. In conjunction with this, a new series 'Gloss Absolu' will be released on March 27, and the image movie and main visual will be unveiled starting April 1. Wonyoung embodies overwhelming transparency and confidence, presenting the beauty of 'water-glossy hair' that radiates light from within, proposing a new worldview for the brand. Wonyoung continuously updates her own beauty, providing confidence and inspiration to fans worldwide. Her elegant and modern presence embodies Kérastase's belief that 'hair is your identity. Shine without compromise.' Starting April 1, an image movie capturing her charm will be released, promoting the appeal of 'Gloss Absolu' as the brand's new face. The new series 'Gloss Absolu,' launching on March 27, instantly blooms into 'water-glossy hair.' It scientifically addresses the common concerns of modern women regarding 'frizz, volume, and lack of shine.' It features Kérastase's unique 'Water Gloss Drop Technology,' achieving an incredibly light finish with overwhelming shine that seems to hold light. This technology provides dense moisture to the hair with hyaluronic acid (sodium hyaluronate: moisturizing ingredient), giving a plump and firm feel from within. Additionally, glycolic acid (styling ingredient) smooths the hair surface, reflecting light evenly. Furthermore, wild rose oil (rose canina flower extract: shine protection ingredient) protects the hair, maintaining smoothness for two days. The hair oil 'Glazed Drops' is contained in an iconic glass bottle that sparkles like jewelry, offering a supreme drop. With 98% shine protection ingredients, it provides a non-greasy, silky feel while leading to a fresh, bouncy texture. Wonyoung from IVE will also be the face of the 'Tommy Jeans' 2026 Spring campaign! Wonyoung has been appointed as the global model for beauty brand 'Dr. Althea'! Visuals have also been released. Wonyoung's comments on becoming an ambassador in Japan: 'I am truly excited to serve as Kérastase's ambassador in Japan! I feel that Japanese people value their unique beauty, so I am really happy to deliver Kérastase's charm directly to such wonderful people. I can't wait to share more 'beauty' with everyone in Japan. For me, Kérastase is not just a hair care brand, but a presence that provides a 'special ritual' for self-care. My heart flutters every time I use it. Hair is like a mirror reflecting a person's confidence. I feel very honored to be able to brighten everyone's daily life together with Kérastase.' Wonyoung's impressions of the new product 'Gloss Absolu': 'When I first experienced 'Gloss Absolu,' I was amazed by its overwhelming shine, just as the name suggests. The surface of my hair was incredibly smooth, achieving the mirror-like beauty I had envisioned. It felt very light to the touch, and my hair was fresh and fragrant.' Wonyoung's message to Japanese fans: 'To those who have not yet encountered Kérastase, please experience the 'difference' at least once. You will surely feel that when your hair looks beautiful, your mood for the day changes positively. Would you like to feel the joy of loving your hair more with me? Please give your hair the best shine.' Related links: Kérastase official website.
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