ILLIT's Minju and Mocha feature in Haagen-Dazs new web commercials for 'Chocolate' and 'White Chocolate' mini cups launching Sept 30.
September/30/2025 00:00
Minju and Mocha from ILLIT appear in the new Haagen-Dazs web commercials. The Haagen-Dazs mini cups 'Devil's Whisper Chocolate' and 'Angel's Invitation White Chocolate' will be released nationwide for a limited time starting September 30 (Tuesday). To coincide with the launch, new web commercials featuring Minju and Mocha, titled 'Devil's Whisper' and 'Angel's Invitation', will start streaming on Haagen-Dazs' official YouTube and social media on the same day. The concept is a rich flavor that makes you feel 'you can't help but pick it up' and 'once you eat it, you'll be hooked and can't escape', based on the 'Devil's Whisper' series released in 2022, which caused a big stir. This time, the 'Devil's Whisper Chocolate' enhances the addictive feeling, and the new 'Angel's Invitation White Chocolate' has been added. The 'Devil's Whisper' offers a rich, deep chocolate flavor that is 'sticky and gooey', while the 'Angel's Invitation' features a light, crispy texture and the richness of white chocolate. Both are characterized by overwhelming richness and addictiveness, but they are contrasting in appearance, taste, and texture, allowing for a fun comparison of the two products. The web commercials expressing the world view of this product feature Minju and Mocha from ILLIT, who made their long-awaited Japanese debut on September 1. These were specially produced for the new product launch, showcasing original songs and a 'gooey dance' that makes you want to imitate it, expressing a world view where 'once you eat it, you become so captivated that you can't escape'. The world view is reminiscent of a music video. Minju, who plays the 'Devil's Whisper', impresses with her singing ability and outstanding style, performing with confidence and charisma. She showcases a supple dance to a mysterious and adult-like song, tempting viewers into the 'sticky and gooey, irresistible' world of devilish chocolate. Mocha, who plays the 'Angel's Invitation', is popular among ILLIT fans for her transparent features and innocent performance, being called an 'overwhelming angel'. With a light dance inspired by angel wings and a cute singing voice, she invites viewers into the sweet world of 'crispy and gooey, fulfilling' white chocolate. The web commercials 'Devil's Whisper' and 'Angel's Invitation' are filled with the charm of Minju and Mocha, making viewers want to discuss whether they prefer 'Devil' or 'Angel'. The filming took place in Korea, and the staff were impressed by how quickly they made everything their own, with all songs and dances being original. The contrast between Minju and Mocha's elegant and cute expressions in their respective devil and angel rooms and the sharp atmosphere during dance scenes was impressive. Minju's sharp aura when the camera rolls and Mocha's sincere approach to filming with the staff captivated the crew. The 'gooey dance' for the devil and angel versions, along with behind-the-scenes footage and interviews with Minju and Mocha, will also be available. The web commercials will be streamed on September 30, 2025, at 9 AM on Haagen-Dazs' official YouTube and social media (X, Instagram, TikTok, LINE). The mini cup 'Devil's Whisper Chocolate' is priced at 351 yen (suggested retail price, tax included) and will be available in supermarkets, convenience stores, and department stores nationwide. The mini cup 'Angel's Invitation White Chocolate' is also priced at 351 yen (suggested retail price, tax included) and will be available in the same locations.
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