ILLIT's Minju and Mocha feature in Haagen-Dazs new web commercials for 'Chocolate' and 'White Chocolate' mini cups launching Sept 30.
September/30/2025 00:00
Minju and Mocha from ILLIT appear in the new Haagen-Dazs web commercials. The Haagen-Dazs mini cups 'Devil's Whisper Chocolate' and 'Angel's Invitation White Chocolate' will be released nationwide for a limited time starting September 30 (Tuesday). To coincide with the launch, new web commercials featuring Minju and Mocha, titled 'Devil's Whisper' and 'Angel's Invitation', will start streaming on Haagen-Dazs' official YouTube and social media on the same day. The concept is a rich flavor that makes you feel 'you can't help but pick it up' and 'once you eat it, you'll be hooked and can't escape', based on the 'Devil's Whisper' series released in 2022, which caused a big stir. This time, the 'Devil's Whisper Chocolate' enhances the addictive feeling, and the new 'Angel's Invitation White Chocolate' has been added. The 'Devil's Whisper' offers a rich, deep chocolate flavor that is 'sticky and gooey', while the 'Angel's Invitation' features a light, crispy texture and the richness of white chocolate. Both are characterized by overwhelming richness and addictiveness, but they are contrasting in appearance, taste, and texture, allowing for a fun comparison of the two products. The web commercials expressing the world view of this product feature Minju and Mocha from ILLIT, who made their long-awaited Japanese debut on September 1. These were specially produced for the new product launch, showcasing original songs and a 'gooey dance' that makes you want to imitate it, expressing a world view where 'once you eat it, you become so captivated that you can't escape'. The world view is reminiscent of a music video. Minju, who plays the 'Devil's Whisper', impresses with her singing ability and outstanding style, performing with confidence and charisma. She showcases a supple dance to a mysterious and adult-like song, tempting viewers into the 'sticky and gooey, irresistible' world of devilish chocolate. Mocha, who plays the 'Angel's Invitation', is popular among ILLIT fans for her transparent features and innocent performance, being called an 'overwhelming angel'. With a light dance inspired by angel wings and a cute singing voice, she invites viewers into the sweet world of 'crispy and gooey, fulfilling' white chocolate. The web commercials 'Devil's Whisper' and 'Angel's Invitation' are filled with the charm of Minju and Mocha, making viewers want to discuss whether they prefer 'Devil' or 'Angel'. The filming took place in Korea, and the staff were impressed by how quickly they made everything their own, with all songs and dances being original. The contrast between Minju and Mocha's elegant and cute expressions in their respective devil and angel rooms and the sharp atmosphere during dance scenes was impressive. Minju's sharp aura when the camera rolls and Mocha's sincere approach to filming with the staff captivated the crew. The 'gooey dance' for the devil and angel versions, along with behind-the-scenes footage and interviews with Minju and Mocha, will also be available. The web commercials will be streamed on September 30, 2025, at 9 AM on Haagen-Dazs' official YouTube and social media (X, Instagram, TikTok, LINE). The mini cup 'Devil's Whisper Chocolate' is priced at 351 yen (suggested retail price, tax included) and will be available in supermarkets, convenience stores, and department stores nationwide. The mini cup 'Angel's Invitation White Chocolate' is also priced at 351 yen (suggested retail price, tax included) and will be available in the same locations.
Related Articles
On the morning of the 29th, a collaboration event between fashion brands Rockfish Weatherwear and SUSAN FANG was held in Gangnam, Seoul, with ILLIT participating. Additionally, ILLIT will appear in a new Uniqlo web commercial and is set to challenge the 'Shin-Okubo Quiz' on Nippon TV's 'Kintore' airing on October 18.
ILLIT, a five-member girl group, makes their debut in Uniqlo's web commercial for 'Sufure Yarn' knitwear. The ad highlights the comfort and unique styling of the knitwear, with members expressing their excitement during interviews. The campaign includes TikTok challenges and in-store appearances, inviting fans to experience the collection.
ILLIT will appear as guests on NTV's 'Kintore' on October 18, alongside King & Prince. They recently debuted in Japan and performed at 'ROCK IN JAPAN FESTIVAL 2025'. They have upcoming concerts in Seoul and will participate in the '2025 MUSIC BANK GLOBAL FESTIVAL IN JAPAN' in December.
The MBC Idol Athletics Championship is back for its 15th year, featuring 374 idols from 61 teams. The event, airing from October 6-8, showcases intense competitions in athletics, traditional wrestling, penalty kicks, dance sports, and shooting, promising excitement and entertainment for fans.
The Weverse community for singer-songwriter Noa opened today, enabling real-time communication with fans and sharing exclusive content. A special live stream and listening party for her new song 'Bassist' is scheduled for September 26, 2025. Fans can also participate in a campaign to win signed merchandise by posting messages with the hashtag #WELCOME_noa.
ILLIT headlined the ROCK IN JAPAN FESTIVAL 2025, showcasing 11 songs to a packed audience of 40,000. Their performance included a grand opening, energetic arrangements, and audience interaction, leaving fans exhilarated. The band expressed their joy at the crowd's energy and humorously hinted at spreading happiness through their music.
The K-STAR BOARD voting event by IDOL CHAMP and Kstyle begins today, focusing on the BEST DANCE CHALLENGE. Voting runs from September 15 to 21, with results expected on September 23. Participants need Ruby CHAMSIM to vote, which can be earned or purchased in the app.
HYBE and Geffen Records are set to premiere 'WORLD SCOUT THE FINAL PIECE' in Spring 2026, a talent audition show aimed at discovering a new girl group for the US market. The show will feature notable studio cast members and conduct auditions across Japan, targeting aspiring female and non-binary vocalists and dancers aged 15-24.
The 2025 MUSIC BANK GLOBAL FESTIVAL IN JAPAN is set for December 13-14 at the National Stadium, featuring artists like Stray Kids and ENHYPEN. This event marks the first K-POP concert at this venue, with tickets available from September 12. Expect more artist announcements soon!
Since their debut in Japan on September 1, ILLIT has shown a rising trend on various charts. Their first single 'Toki yo Tomare' ranked 2nd on Oricon and 4th on Billboard JAPAN Hot 100, marking significant success. Their music video also performed well, reflecting their growing popularity and active engagement in Japan, including performances on major TV shows and participation in fashion events.
