"Essential" hair care brand's new CM with NewJeans airs from April 2024, followed by pop-up event "Brighten Me Up! Museum" at Aeon Malls in May.
May/9/2024 17:37Related Groups & Members
The hair care brand "Essential" has been airing a new commercial featuring NewJeans since April 2024. In order to allow more people to experience the brand concept of "Brighten Me Up! <The excitement changes the world>", a pop-up event called "Brighten Me Up! Museum" will be held at three Aeon Malls nationwide in May, where a refreshing morning scene is captured in the new CM world. Following the successful event held in Shibuya, Tokyo from April 18th to 21st, the event will be held on May 12th at Aeon Mall Makuhari Shintoshin, May 19th at Aeon Mall Kochi, and May 25th at Aeon Mall Kobe Kita. The event will feature a photo booth that reproduces the set used in the new CM and advertising visuals of NewJeans, as well as experiential content such as the chance to win products from the "Essential Premium" series and original goods.
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