BTS's RM delivers a keynote on K-Culture at APEC, emphasizing K-POP's unique blend of global influences and Korean identity.
October/29/2025 18:20
BTS's RM appeared at the opening ceremony of the CEO Summit, an event associated with the Asia-Pacific Economic Cooperation (APEC), alongside HYBE's Bang Si-hyuk. Today (29th), RM delivered a keynote speech on 'The Cultural Creative Industry of the APEC Region and the Soft Power of K-Culture,' becoming the first K-POP artist to do so at APEC. He stated, 'The reason people with different life backgrounds can unite through K-POP is due to the special fusion principle of K-POP content.' He explained that K-POP embraces Western music elements like HIPHOP, R&B, and EDM while integrating Korea's unique aesthetics, emotions, and production systems. He further likened the characteristics of K-Culture to 'bibimbap,' saying that when different elements maintain their unique colors and harmonize, new value is created. He emphasized that K-POP is loved because it respects global diversity while preserving Korean identity. RM cited the fandom 'ARMY' as a driving force behind BTS's global success, stating, 'ARMY has continued pure cultural solidarity across borders and has voluntarily engaged in social campaigns and donation activities through music.' He noted that this inclusivity and solidarity provide him with constant creative inspiration. RM has previously garnered attention for his fluent English speeches at the UN General Assembly and the U.S. White House. During his 10-minute keynote, he conveyed the culture of K-POP, receiving praise from people worldwide. After the opening ceremony, RM and HYBE's Bang Si-hyuk visited HYBE's promotional booth set up in front of the event venue. HYBE will operate the booth for three days from October 29 to 31 at the Gyeongju Arts Center, showcasing its growth as a global entertainment company and its vision for expansion across six regions worldwide. Visitors can also view videos of HYBE artists' activities and see lightsticks, symbols of K-POP culture.
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