ILLIT debuted their song "NOT CUTE ANYMORE" on Japanese TV, showcasing their diverse charm and captivating performances.
December/28/2025 08:00Related Groups & Members
On December 27, ILLIT made their Japanese TV debut of their latest song "NOT CUTE ANYMORE" on Nippon TV's "Sakusaku Himuhimu ☆ Oshi no Furu Ongakusai ☆". "Sakusaku Himuhimu ☆ Oshi no Furu Ongakusai ☆" is a variety show that learns about the charm of various "oshi" from around the world. The last broadcast of the year was structured as a one-hour special featuring three groups of artists. ILLIT, selected as one of the groups, was introduced as a group with a "new cuteness" that resonates with all generations. During the stage performance of "NOT CUTE ANYMORE," which was their first TV debut in Japan, their changing expressions and sharp dance moves attracted attention. The audience could see ILLIT's various expressions, from cool to cute, within a single song. They perfectly absorbed the trendy song with diverse charm, captivating GLLIT (the name of their fans) and viewers of the show. The title track of their first single released on November 24, "NOT CUTE ANYMORE," intuitively expresses the desire not to be seen as "just cute." Riding the wave of global short-form popularity, the song has received a hot response. It maintained the top position on the Korean YouTube "Daily Shorts Popular Songs" chart for over half a month, except for four days since the 6th of this month. It also reached the top ranks of the YouTube "Daily Shorts Popular Songs" charts in ten countries, including the USA, UK, and Canada, leading global trends. Particularly, the song has spread among the 10-20 age group worldwide through the "Hood Grab Shot" challenge, which uses an optical illusion effect that makes it look like hanging from a keyring. The behind-the-scenes content of this challenge is also trending and has a strong popularity. ILLIT will continue to grace the year-end stages in Japan. They are scheduled to appear on Nippon TV's "Announcement! The Most Listened Song of the Year - Annual Music Awards 2025" on the 29th, TBS's "67th Glittering! Japan Record Awards" on the 30th, and NHK's "76th Red and White Song Festival" on the 31st, adding color to the year-end. On January 13, 2026, they are set to release their second digital single in Japan, "Sunday Morning," raising expectations for ILLIT's unstoppable rise.
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