BLACKPINK's new album "DEADLINE" drops today, showcasing their musical evolution with five diverse tracks and a unique promotional tour.
February/27/2026 16:47Related Groups & Members
BLACKPINK finally made a comeback today (27th) at 2 PM with their 3rd mini-album "DEADLINE." Following the large-scale world tour that began last year and expanded their influence, this new album, their first as a complete group in 3 years and 5 months, has garnered significant attention from music fans worldwide. The album, titled "DEADLINE," captures "irreplaceable best moments of BLACKPINK" and "the current most shining BLACKPINK." It proves their limitless musical evolution with five tracks that cross diverse styles and genres, presenting the group's direction as they move to greater heights. In the second track, the title song "GO," they explode with their unique positive and confident energy. The intense sound composition and addictive melody harmonize to convey a message of courage and solidarity with the bold call "Blackpink'll make ya." Other tracks include the hard-style EDM "JUMP," the retro hip-hop beat with sophisticated brass sounds in "Me and my," the hopeful anthem "Champion" with impressive melodies and lyrics, and the delicate and expressive vocals in "Fxxxboy." The music video for "GO" features the members embarking on a voyage toward space, crossing oceans with waves and land with erupting lava. The overwhelming scale and sensory visual beauty are enough to raise the heart rates of music fans. Major music media outlets like Billboard, Rolling Stone, and NME have continuously reported on promotions related to "DEADLINE," building excitement. Billboard particularly noted that "after taking a small first step, BLACKPINK is preparing for a big leap for BLINK (the fan name)," highlighting impressive scenes from the teaser content and expressing expectations for an "irresistible concept album." BLACKPINK has been breaking global charts and setting numerous new records. Through their activities for the last complete group album, the 2nd full album "BORN PINK," they achieved number one on the US Billboard 200 and the UK Official Album Chart, reaching double million-seller status (based on Circle Chart as of September 2022, 2.14 million copies). They also attracted 1.8 million concertgoers during their tour, setting many records as the first K-POP girl group. "DEADLINE" showed extraordinary signs even before its release. Since entering full-scale promotions on the 15th of this month, it has shown a rapid rise, attracting over 10,000 new YouTube subscribers daily, becoming the first global artist to reach 100 million subscribers. This reflects the expectations of music fans for this comeback. Additionally, to commemorate the release of the 3rd mini-album "DEADLINE," they will conduct a unique promotional tour around Seoul. YG ENTERTAINMENT announced today that from March 1 to 9, they will hold the "BLACKPINK 3rd MINI ALBUM [DEADLINE] HOURGLASS TOUR." This promotion will take place at four locations: the "theSameE" Hapjeong store, SOUNDWAVE Yeongdeungpo Times Square store, Musinsa Standard Seongsu store, and Ktown4u Coex store. Connecting the four locations centered around the National Museum of Korea will complete the hourglass shape, spatially embodying the concept of the album "DEADLINE." When purchasing the album at each store, customers will receive stamps and exclusive photos for each location. After collecting all four stamps, customers can visit any store to receive a special reward consisting of a poster set and an hourglass-shaped stand. While the online and offline purchase benefits are the same, offline purchases will receive double benefits and allow participation in the stamp tour. YG ENTERTAINMENT stated, "This project was planned so that fans can directly experience the message and symbolism BLACKPINK has imbued in 'DEADLINE,'" adding, "It will be a special journey to complete the hourglass in the heart of Seoul." • BLACKPINK prepares for a voyage to space!? Title track "GO" MV teaser released • BLACKPINK achieves a historic milestone as the first global artist to surpass 100 million YouTube subscribers.
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BLACKPINK has teased their new mini-album 'DEADLINE', set to release on the 27th, featuring the title track 'GO'. The MV teaser highlights a cosmic journey with stunning visuals and mysterious elements. The album includes five tracks and will be showcased at a special project at the National Museum of Korea from the 26th to the 8th, featuring listening sessions and collaborations with Spotify.
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