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BTS's J-HOPE attended the Louis Vuitton exhibition in Osaka, celebrating the brand's 170th anniversary and the 2025 Expo.

BTS's J-HOPE attended the Louis Vuitton exhibition in Osaka, celebrating the brand's 170th anniversary and the 2025 Expo.

September/13/2025 12:18

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J-HOPE of BTS, a global trendsetter and ambassador for Louis Vuitton, visited the 'Visionary Journey' exhibition currently held at the Osaka Nakanoshima Museum, commemorating the 170th anniversary of the Maison and the 2025 Japan International Expo (Osaka-Kansai Expo). Through the lens of Japan, this exhibition interprets the history of Louis Vuitton from a new perspective, running until September 17, 2025. After viewing the exhibition, J-HOPE commented, 'It felt like stepping into another world; I was deeply drawn into the world of Louis Vuitton. It was an inspiring moment that sharpened my senses.' The exhibition, curated by renowned art and fashion historian Florence Muller and designed by Shōhei Jūmamoto (OMA), unfolds through 12 themes starting with installations in the museum's atrium. It explores the Maison's innovation, savoir-faire (craftsmanship), and its attitude towards creativity and innovation, unraveling the secrets of its development as if embarking on a journey.

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